Sustainability in Pakistan's textile industry: analyzing barriers and strategies for green supply chain management implementation.

The industries view green supply chain management (GSCM) as a viable means of achieving sustainable operations by reducing environmental impact and enhancing operational performance. Although conventional supply chains still dominate many industries, integrating eco-friendly practices through green supply chain management (GSCM) is crucial. Nonetheless, there are several barriers that hinder the successful adoption of GSCM practices. Therefore, this study proposes fuzzy-based multi-criteria decision-making approaches comprised of the Analytical Hierarchy Process (FAHP) and the Technique for Order of Preference by Similarity to Ideal Solution (FTOPSIS). The study evaluates and overcomes barriers to the adoption of GSCM practices in the textile manufacturing sector of Pakistan. After the comprehensive literature review, this study identifies 6 barriers, 24 sub-barriers, and 10 strategies. The FAHP method employs to analyze the barriers and sub-barriers. Then, the FTOPSIS method ranks the strategies to overcome various identified barriers. Based on the FAHP results, the most significant barriers to the adoption of GSCM practices are technological (MB4), financial (MB1), and information and knowledge (MB5). Further, the FTOPSIS indicates that increasing the research and development capacity (GS4) is the most vital strategy for implementing GSCM. The study's findings have important implications for policymakers, organizations, and other stakeholders interested in promoting sustainable development and implementing GSCM practices in Pakistan.