Altowayan Waleed M, Alshubaili Abdullah
Department of Pharmacy Practice, College of Pharmacy, Qassim University, Qassim, Saudi Arabia.
Pharm D Student, Department of Pharmacy Practice, College of Pharmacy, Qassim University, Qassim, Saudi Arabia.
J Family Med Prim Care. 2022 Dec;11(12):7621-7626. doi: 10.4103/jfmpc.jfmpc_339_22. Epub 2023 Jan 17.
Pharmaceutical representatives are an important part of the marketing of pharmaceutical products and an important source of prescribing information for common practitioners. Thus, this study aims to identify factors that affect physicians' drug selection decisions, determine the main source of information for physicians about new drugs, and the most effective reminder methods used by pharmaceutical representatives.
This study is a cross-sectional study that was distributed to doctors in different health specialties and different clinics and hospitals in the Qassim region from February to March 2020. The data collected were analyzed using Microsoft Excel.
The Internet is the most considered main source of new drug information. Moreover, hospital policy is the most common factor that affects physicians' drug selection decisions. Finally, leaflets and pharmaceutical sales representatives' (PRs') frequent visits are the most effective reminder methods.
This study showed the main source of new drug information was the Internet. In comparison, the factor that affects the physician's drug selection decision in this study was hospital policy. Finally, the most effective reminder methods were PRs' frequent visits and also an equal percentage leaflet.
医药代表是药品营销的重要组成部分，也是普通从业者处方信息的重要来源。因此，本研究旨在确定影响医生药物选择决策的因素，确定医生获取新药信息的主要来源，以及医药代表使用的最有效的提醒方法。
本研究为横断面研究，于2020年2月至3月分发给卡西姆地区不同健康专业以及不同诊所和医院的医生。收集到的数据使用Microsoft Excel进行分析。
互联网是最受关注的新药信息主要来源。此外，医院政策是影响医生药物选择决策的最常见因素。最后，传单和医药销售代表的频繁拜访是最有效的提醒方法。
本研究表明新药信息的主要来源是互联网。相比之下，本研究中影响医生药物选择决策的因素是医院政策。最后，最有效的提醒方法是医药销售代表的频繁拜访以及同样比例的传单。
