Postperformance attributions and task persistence among type A and B individuals: a clarification.

We examined task persistence and postperformance attributions by Type As and Bs on tasks that varied in level of difficulty. On the basis of past research, we hypothesized that Type As would be more self-serving than Type Bs in their attributions for success and failure. We also hypothesized that task persistence would differ among Type As and Bs and would be dependent on task difficulty and perceived task diagnosticity. Type As and Bs attempted multiple sets of anagrams that were either easy or difficult. We measured persistence by the number of anagram sets attempted, and, after task performance, we assessed attributions for success and failure. Results supported both hypotheses. Type As took more credit for success than for failure, whereas Type Bs did not provide reliably different attributions for success and failure. Furthermore, Type As persisted longer at the task when it was difficult and when it was viewed as relatively low in information value. Type Bs persisted longer at the task when it was difficult but viewed as relatively high in information value. Results are discussed in the context of current debates regarding the responses of Type As and Bs to performance settings.