From the Division of Plastic Surgery, Beth Israel Deaconess Medical Center, Harvard Medical School.
Plast Reconstr Surg. 2024 Jan 1;153(1):194e-203e. doi: 10.1097/PRS.0000000000010571. Epub 2023 Apr 20.
Patients consider many factors when selecting a plastic surgeon. Previous studies have demonstrated the importance of board certification and reputation in this decision. Despite this, there is a paucity of knowledge on the role that cost of procedure, social media, and surgeon training have on the decision-making process.
The authors' study used a population-based survey administered by Amazon Mechanical Turk. Adults 18 years and older and residing in the United States were asked to rank the importance of 36 factors from 0 (least important) to 10 (most important) when selecting a plastic surgeon.
A total of 369 responses were analyzed. The mean age of respondents was 36.9 years (SD, 10.9 years), and 174 participants (47.2%) were female. Of those surveyed, 216 (55.0%) had previously undergone plastic surgery, and all respondents were considering plastic surgery either at the time of survey or in the future. The most common first step for respondents in identifying a plastic surgeon was a web-based search (32.2%). The top three most important factors in selecting a plastic surgeon were surgeon's experience with the desired procedure (7.48), surgeon's board certification (7.38), and surgeon's years in practice (7.36). The three least important factors were the surgeon's race (5.43), number of social media posts (5.62), and television appearances (5.64).
The authors' survey provides insight into the role that different elements play in the decision of selecting a plastic surgeon in the United States. Understanding how patients select a plastic surgeon can help surgeons optimize these elements in their practices.
患者在选择整形外科医生时会考虑许多因素。以前的研究表明，委员会认证和声誉在这一决策中很重要。尽管如此，对于手术费用、社交媒体和外科医生培训在决策过程中所起的作用，人们的了解还很有限。
作者的研究使用了亚马逊 Mechanical Turk 管理的基于人群的调查。年龄在 18 岁及以上、居住在美国的成年人被要求对 36 个因素的重要性进行评分，从 0（最不重要）到 10（最重要）。
共分析了 369 份回复。受访者的平均年龄为 36.9 岁（标准差，10.9 岁），174 名参与者（47.2%）为女性。在接受调查的人中，216 人（55.0%）曾接受过整形手术，所有受访者都在考虑进行整形手术，要么是在调查时，要么是在未来。受访者确定整形外科医生的最常见第一步是基于网络的搜索（32.2%）。选择整形外科医生的三个最重要因素是医生对所需手术的经验（7.48）、医生的委员会认证（7.38）和医生的从业年限（7.36）。三个最不重要的因素是医生的种族（5.43）、社交媒体帖子的数量（5.62）和电视露面（5.64）。
作者的调查提供了关于不同因素在美国选择整形外科医生决策中所起作用的见解。了解患者如何选择整形外科医生可以帮助外科医生在实践中优化这些因素。
