Hu Qian, Ai Jin, Zhou Xinyi, Hu Lingli
School of Tourism Management, Chaohu University, No. 1, Bantang Road, Chaohu Economic Development District, 238024, Hefei, Anhui Province, China.
School of Business Administration, Lyceum of the Philippines University, Batangas City, Philippines.
Heliyon. 2023 Apr 29;9(5):e15937. doi: 10.1016/j.heliyon.2023.e15937. eCollection 2023 May.
Clean energy products have increased market share over the past few years. The ground-source heat pumps (GSHPs), however, do not enjoy such a favorable status in China. This research uses the theory of planned behavior to investigate accommodation operators' readiness to adopt GSHPs and the factors that impact their decision. A total of 251 accommodation operators across the nation were investigated. The results show that, financial benefits and policy privilege play a significant positive role in promoting the installation of GSHPs, while the deterrents include installation cost, installation condition, and technical maturity. Unlike previous studies, environmental awareness does not contribute significantly. The insights reached in this research can be used to guide future improvements in ground source heat pump technology, as well as serve as a resource for relevant government departments in developing effective marketing campaigns.
在过去几年中,清洁能源产品的市场份额有所增加。然而,地源热泵(GSHPs)在中国却没有这样良好的发展态势。本研究运用计划行为理论,调查住宿经营者采用地源热泵的意愿以及影响他们决策的因素。对全国251家住宿经营者进行了调查。结果表明,经济效益和政策优惠对促进地源热泵的安装具有显著的积极作用,而阻碍因素包括安装成本、安装条件和技术成熟度。与以往研究不同的是,环境意识并没有显著影响。本研究所得出的见解可用于指导未来地源热泵技术的改进,也可为相关政府部门开展有效的营销活动提供参考。