Cancer Prevention and Advocacy Division, Cancer Council NSW, Woolloomooloo, New South Wales, Australia.
Nutr Diet. 2023 Sep;80(4):372-376. doi: 10.1111/1747-0080.12814. Epub 2023 May 22.
Regulation on food marketing to children is a recommended response to childhood obesity rates. Policy requires country-relevant criteria to determine which foods are eligible to be advertised. This study aims to compare six nutrition profiling models for use in food marketing regulation in Australia.
Advertisements on the outside of buses in five suburban Sydney transport hubs were photographed. Food and beverages advertised were analysed using the Health Star Rating; three models developed for food marketing regulation: the Australian Health Council guide and two World Health Organization models; the NOVA system; and the Nutrient Profiling Scoring Criterion used in Australian advertising industry codes. The proportion and types of products advertised on the buses that would be permitted by each of the six models were then analysed.
A total of 603 advertisements were identified. Of those, over a quarter of the advertisements were for foods and beverages (n = 157, 26%) and 2.3% (n = 14) for alcohol. Among the food and non-alcoholic beverage advertisements, 84% were for unhealthy foods according to the Health Council guide. The Health Council guide would permit 31% unique foods to be advertised. The NOVA system would permit the least proportion of foods to be advertised (16%), while the Health Star Rating (40%), and Nutrient Profiling Scoring Criterion (38%) would permit the most.
The Australian Health Council guide is the recommended model for food marketing regulation because it aligns with dietary guidelines by excluding discretionary foods from advertising. Australian governments can use the Health Council guide to develop policy in the National Obesity Strategy to protect children from marketing of unhealthy food.
对儿童进行食品营销监管是应对儿童肥胖率的一项建议性措施。政策要求制定与国家相关的标准，以确定哪些食品有资格做广告。本研究旨在比较澳大利亚用于食品营销监管的六种营养成分分析模型。
在悉尼五个郊区交通枢纽的公共汽车外部拍摄广告。使用健康星级评分分析所宣传的食品和饮料；分析了三种为食品营销监管制定的模型：澳大利亚健康委员会指南和世界卫生组织的两种模型；新系统；以及澳大利亚广告行业规范中使用的营养成分分析评分标准。然后分析了这六种模型中每种模型允许在公共汽车上宣传的产品的比例和类型。
共确定了 603 个广告。其中，超过四分之一的广告是食品和饮料（n = 157，26%），2.3%（n = 14）是酒精广告。在食品和非酒精饮料广告中，根据健康委员会指南，84%的广告是不健康食品。健康委员会指南将允许 31%的独特食品做广告。新系统将允许宣传的食品比例最低（16%），而健康星级评分（40%）和营养成分分析评分标准（38%）则允许宣传的食品比例最高。
澳大利亚健康委员会指南是推荐的食品营销监管模型，因为它通过不允许随意食品做广告，与饮食指南保持一致。澳大利亚政府可以利用健康委员会指南制定国家肥胖战略中的政策，以保护儿童免受不健康食品的营销影响。
