Starting from the context of the principles of Sustainable Development and Circular Economy concepts, the paper presents a synthesis of research in the field of the development of materials of interest, such as cementitious composites or alkali-activated geopolymers. Based on the reviewed literature, the influence of compositional or technological factors on the physical-mechanical performance, self-healing capacity and biocidal capacity obtained was analyzed. The inclusion of TiO nanoparticles in the matrix increase the performances of cementitious composites, producing a self-cleaning capacity and an anti-microbial biocidal mechanism. As an alternative, the self-cleaning capacity can be achieved through geopolymerization, which provides a similar biocidal mechanism. The results of the research carried out indicate the real and growing interest for the development of these materials but also the existence of some elements still controversial or insufficiently analyzed, therefore concluding the need for further research in these areas. The scientific contribution of this study consists of bringing together two apparently distinct research directions in order to identify convergent points, to create a favorable framework for the development of an area of research little addressed so far, namely, the development of innovative building materials by combining improved performance with the possibility of reducing environmental impact, awareness and implementation of the concept of a Circular Economy.