Centre for Behavioural Research in Cancer, Cancer Council Victoria, Victoria, Australia.
Food For Health Alliance, Victoria, Australia.
Health Promot J Austr. 2024 Apr;35(2):332-339. doi: 10.1002/hpja.755. Epub 2023 Jun 7.
This study assessed Australian adults' attitudes towards government actions to protect children from digital marketing of unhealthy food and drink products.
An online survey was undertaken by Australian adults aged 18-64 recruited via two national panels in December 2019 (N = 2044).
Most respondents (69%) agreed the Government should protect children from unhealthy food and drink marketing and advertising broadly. Those who agreed most commonly indicated children should be protected up to age 16 (34%) or 18 (24%). There was widespread support for government actions to stop unhealthy food and drink marketing on digital platforms (e.g., internet sites) (68%-69%) and various digital marketing techniques (e.g., advertising by brands on social media) (56%-71%). A total ban on targeting unhealthy food and drink marketing to children online received the highest level of support (76%). Most respondents (81%) disagreed unhealthy food and drink companies should be able to collect children's personal information for marketing purposes. Support for examined actions was generally higher among older adults, more educated adults and more frequent internet users, lower among males, and similar between parents and non-parents.
There is public perception that the government is responsible for protecting children, well into adolescence, from unhealthy food and drink marketing broadly. Widespread public support extends to specific actions to reduce children's exposure to digital marketing of unhealthy food and drink products. SO WHAT?: Implementation of policies to protect children from digital marketing of unhealthy food and drink products would be well received by the Australian public.
本研究评估了澳大利亚成年人对政府采取行动保护儿童免受不健康食品和饮料产品数字营销影响的态度。
2019 年 12 月，通过两个国家小组招募了年龄在 18-64 岁之间的澳大利亚成年人进行在线调查（N=2044）。
大多数受访者（69%）普遍认为政府应该广泛保护儿童免受不健康食品和饮料营销和广告的影响。最普遍同意的人表示，儿童应受到保护，直到 16 岁（34%）或 18 岁（24%）。广泛支持政府采取行动，制止数字平台（如互联网网站）上的不健康食品和饮料营销（68%-69%）以及各种数字营销技术（如品牌在社交媒体上的广告）（56%-71%）。全面禁止针对儿童的在线不健康食品和饮料营销受到了最高程度的支持（76%）。大多数受访者（81%）不同意不健康的食品和饮料公司可以收集儿童的个人信息用于营销目的。在年龄较大的成年人、受教育程度较高的成年人和更频繁使用互联网的成年人中，对检查过的行动的支持普遍较高，而在男性中则较低，在父母和非父母之间则相似。
公众认为政府有责任保护儿童，让他们远离广泛的不健康食品和饮料营销，甚至到青春期。广泛的公众支持延伸到减少儿童接触不健康食品和饮料产品数字营销的具体行动。那么问题来了：实施保护儿童免受数字营销不健康食品和饮料产品影响的政策将受到澳大利亚公众的欢迎。
