Cho HyunYi, Song Chi, Li Wenbo, Adams Dinah
School of Communication, Ohio State University, 154 N. Oval Mall, Columbus, OH 43210.
Ohio State University.
J Appl Commun Res. 2023;51(3):320-339. doi: 10.1080/00909882.2022.2147402. Epub 2022 Nov 22.
Participatory interventions enable active user engagement, but research is needed to examine the longitudinal mechanisms through which engagement may generate outcomes. This study investigated the social processes following a web-based participatory media literacy intervention. In this program, young women were asked to create a digital counter message against the media content that promotes risk behavior. The effects of the message production were assessed at an immediate post-test and three- and six-month follow-ups. Message production increased collective efficacy at immediate post-test, which then stimulated the sharing of self-generated messages and interpersonal conversation at three-month follow-up. These sharing behaviors, in turn, led to critical media use and negative attitude toward risk behavior at six months. Collective efficacy and sharing behavior sequentially mediated the effects of message production on outcomes. Theoretical and pragmatic implications are discussed.
参与式干预能够促使用户积极参与，但需要开展研究来检验参与可能产生结果的纵向机制。本研究调查了基于网络的参与式媒体素养干预后的社会过程。在这个项目中，年轻女性被要求针对宣传危险行为的媒体内容创作一条数字反击信息。在即时后测以及三个月和六个月的随访中评估了信息创作的效果。信息创作在即时后测时提高了集体效能感，这进而在三个月随访时促进了自创信息的分享和人际交流。反过来，这些分享行为在六个月时导致了批判性的媒体使用以及对危险行为的消极态度。集体效能感和分享行为依次介导了信息创作对结果的影响。讨论了理论和实践意义。
