Department of Otolaryngology-Head and Neck Surgery, San Antonio Uniformed Services Health Education Consortium, JBSA-Fort Sam Houston, San Antonio, Texas, U.S.A.
Department of Otolaryngology-Head and Neck Surgery, Mayo Clinic, Rochester, Minnesota, U.S.A.
Laryngoscope. 2023 Jul;133(7):1595-1599. doi: 10.1002/lary.30345. Epub 2022 Aug 17.
To determine how social media is used in the dissemination of new information within otolaryngology, and to emphasize the importance of standardizing Twitter hashtag use.
Based on the 2019 SCImago journal rankings, the Twitter posts from the accounts of the top three journals covering each otolaryngology subspecialty were reviewed from August 1, 2020 to May 1, 2021. Twitter posts from the primary otolaryngology-related academic societies were also reviewed during this timeframe. A list of hashtags was generated based on a combination of the most common otolaryngologic procedures and most commonly used hashtags in the social media space. This list was then crowd-sourced with 10 fellowship-trained otolaryngologists for each subspecialty.
Hashtag use among key stakeholders in the otolaryngology social media space varies considerably. For instance, #HNSCC, #HeadAndNeckSquamousCellCarcinoma, #HeadAndNeckCancer, #HeadAndNeckCancers, #OropharyngealCancer, #OropharynxCancer, #OralCancer, and #OPSCC were all commonly used hashtags to identify posts discussing oropharyngeal squamous cell carcinoma. #HeadAndNeckCancer and #HNSCC were most popular and used in a total of 85 and 65 tweets, respectively. #HeadAndNeckCancer was found alone in 32 out of 85 tweets (38%), whereas #HNSCC was found alone in 27 out of 65 tweets (42%). A standardized hashtag ontology covering all subspecialties within otolaryngology is proposed herein.
Adoption of a standardized social media ontology within otolaryngology will improve information dissemination across all key stakeholders. Laryngoscope, 133:1595-1599, 2023.
确定社交媒体在耳鼻喉科领域新信息传播中的使用方式，并强调规范 Twitter 话题标签使用的重要性。
根据 2019 年 Scimago 期刊排名，从 2020 年 8 月 1 日至 2021 年 5 月 1 日，对排名前三的耳鼻喉科各亚专业期刊的账户在 Twitter 上发布的帖子进行了回顾。在此期间，还对主要的耳鼻喉科相关学术学会的 Twitter 帖子进行了回顾。根据耳鼻喉科最常见的手术和社交媒体空间中最常用的标签，生成了一个标签列表。然后，每个亚专业都由 10 名接受过 fellowship 培训的耳鼻喉科医生对该列表进行了众包。
耳鼻喉科社交媒体领域的主要利益相关者的标签使用差异很大。例如，#HNSCC、#HeadAndNeckSquamousCellCarcinoma、#HeadAndNeckCancer、#HeadAndNeckCancers、#OropharyngealCancer、#OropharynxCancer、#OralCancer 和#OPSCC 都是用来识别讨论口咽鳞状细胞癌的帖子的常用标签。#HeadAndNeckCancer 和#HNSCC 是最受欢迎的标签，分别在 85 条和 65 条推文中使用。在 85 条推文中，有 32 条（38%）仅包含#HeadAndNeckCancer 标签，在 65 条推文中，有 27 条（42%）仅包含#HNSCC 标签。本文提出了一个涵盖耳鼻喉科所有亚专业的标准化社交媒体本体论。
在耳鼻喉科领域采用标准化的社交媒体本体论将提高所有主要利益相关者之间的信息传播效率。《喉镜》，133：1595-1599，2023。
