Heriqbaldi Unggul, Esquivias Miguel Angel, Samudro Bhimo Rizky, Widodo Wahyu
Faculty of Economics and Business, Universitas Airlangga, Surabaya, 60226, Indonesia.
Faculty of Economics and Business, Universitas Sebelas Maret, Surakarta, 57126, Indonesia.
Heliyon. 2023 Jun 2;9(6):e16918. doi: 10.1016/j.heliyon.2023.e16918. eCollection 2023 Jun.
This study examines the influence of export promotion programs (EPPs) in Indonesia on companies' resources, capabilities, strategies, and competitiveness, and whether such programs positively impact export performance and finances. Using data from 204 exporting companies in Indonesia and the structural equation model for analysis, this study finds that participation in EPPs reinforces the organizational resources and exporting capabilities needed for developing successful export strategies. This allows for the creation of competitive advantages in export costs, product superiority, and effective distribution, which in turn increases performance in terms of market share and finance. The results also indicate that the effect of EPPs is relatively more significant on small companies and those with more export experience. They confirm that EPPs have the most significant impact on firms' resources and capabilities, and that assistance programs that aim to improve organizational capabilities are needed to enhance marketing strategies. While innovative capabilities and business intelligence offer great potential to support export performance, EPP-type assistance programs have not been adequately developed in Indonesia.
本研究考察了印度尼西亚的出口促进计划（EPPs）对企业资源、能力、战略和竞争力的影响，以及此类计划是否对出口业绩和财务状况产生积极影响。本研究使用来自印度尼西亚204家出口企业的数据并采用结构方程模型进行分析，发现参与出口促进计划强化了制定成功出口战略所需的组织资源和出口能力。这有助于在出口成本、产品优势和有效分销方面创造竞争优势，进而提高市场份额和财务方面的业绩。结果还表明，出口促进计划对小公司和出口经验更丰富的公司的影响相对更大。研究证实，出口促进计划对企业的资源和能力影响最为显著，需要旨在提高组织能力的援助计划来加强营销策略。虽然创新能力和商业智能为支持出口业绩提供了巨大潜力，但印度尼西亚尚未充分发展出口促进计划类型的援助项目。
