Sun Lei, Zhang Yan-Nan
College of Business and Economics, Shanghai Business School, Shanghai 200235 China.
School of Tourism, Shanghai Normal University, Shanghai, 200234, China.
Heliyon. 2023 Jun 17;9(6):e17407. doi: 10.1016/j.heliyon.2023.e17407. eCollection 2023 Jun.
This study aims to explore influence mechanism of multi-participants risk perception to the public opinion dissemination. Based on the complex network theory, the dynamic model of network public opinion dissemination is constructed, applied social network method to analyze the influence mechanism of information interaction of network public opinion participants on network public opinion communication, using the method of simulation, this paper discussed the influence of external factors on the communication state and risk of public opinion under the conditions of single interference, information superposition and time series transformation. The results show the advantage of government information release before large-scale dissemination is that can reduce the spread risk of public opinion. The media information release later than the government has a positive effect on the risk prevention and control of public opinion propagation. Under the interaction of media and government information, the information superposition effect is more significant, and superposition effect appearance is related to the order of the participants information release and the reliability of the facts represented by participants.
本研究旨在探讨多主体风险认知对舆情传播的影响机制。基于复杂网络理论构建网络舆情传播动态模型,运用社会网络方法分析网络舆情参与者信息交互对网络舆情传播的影响机制,采用仿真方法探讨了在单一干扰、信息叠加和时间序列变换条件下外部因素对舆情传播状态及风险的影响。结果表明,政府在大规模传播前进行信息发布的优势在于能够降低舆情传播风险。媒体晚于政府发布信息对舆情传播的风险防控具有积极作用。在媒体与政府信息交互作用下,信息叠加效应更为显著,且叠加效应的出现与参与者信息发布顺序以及参与者所代表事实的可信度有关。