Wang Qi, Wang Hao, Wang Si, Zhang Wen
School of Industrial Design, Hubei University of Technology, Wuhan 430068, China.
School of Humanities, Jianghan University, Wuhan 430056, China.
Behav Sci (Basel). 2023 Jul 13;13(7):584. doi: 10.3390/bs13070584.
This study aimed to assess the impact of the color and font size of a dialogue box on an online physician-patient interaction page on patients' perceptions of the physician's authority and their willingness to schedule an offline appointment. A 2 × 2 between-group experiment was conducted to compare the effects of two dialogue box colors (gold vs. grey) and two font sizes (large vs. regular) on patients' perceptions. The results showed that a larger font size had a significant positive impact on patients' perceptions of the physician's authority, and the use of a gold-colored dialogue box also had a significant positive effect. A significant interaction was found between the dialogue box color and font size and patients' perceptions of the physician's authority. In addition, it was found that positive perceptions of the physician's authority significantly affected patients' willingness to schedule offline appointments and played a fully mediating role in the path of page design affecting offline appointment intentions. This study provides evidence that the design elements of a dialogue box-particularly, its color and font size-can influence patients' perceptions of a physician's authority and their willingness to schedule an offline appointment. These findings suggest that modifying the page design could improve the effectiveness of physician-patient communication.
本研究旨在评估在线医患互动页面上对话框的颜色和字体大小对患者对医生权威性的认知及其预约线下就诊意愿的影响。进行了一项2×2组间实验，以比较两种对话框颜色（金色与灰色）和两种字体大小（大号与常规）对患者认知的影响。结果表明，较大的字体大小对患者对医生权威性的认知有显著的积极影响，使用金色对话框也有显著的积极效果。发现对话框颜色和字体大小与患者对医生权威性的认知之间存在显著的交互作用。此外，还发现对医生权威性的积极认知显著影响患者预约线下就诊的意愿，并在页面设计影响线下预约意向的路径中起到完全中介作用。本研究提供了证据表明，对话框的设计元素——特别是其颜色和字体大小——可以影响患者对医生权威性的认知及其预约线下就诊的意愿。这些发现表明，修改页面设计可以提高医患沟通的有效性。
