Department of Psychology, University of British Columbia.
Department of Psychology, Yale University.
Psychol Sci. 2023 Sep;34(9):999-1006. doi: 10.1177/09567976231184887. Epub 2023 Aug 2.
How generous are people when making consequential financial decisions in the real world? We took advantage of a rare opportunity to examine generosity among a diverse sample of adults who received a gift of U.S. $10,000 from a pair of wealthy donors, with nearly no strings attached. Two-hundred participants were drawn from three low-income countries (Indonesia, Brazil, and Kenya) and four high-income countries (Australia, Canada, the United Kingdom, and the United States) as part of a preregistered study. On average, participants spent over $6,400 on purchases that benefited others, including nearly $1,700 on donations to charity, suggesting that humans exhibit remarkable generosity even when the stakes are high. To address whether generosity was driven by reputational concerns, we asked half the participants to share their spending decisions publicly on Twitter, whereas the other half were asked to keep their spending private. Generous spending was similar between the groups, in contrast to our preregistered hypothesis that enhancing reputational concerns would increase generosity.
当人们在现实世界中做出重大财务决策时,他们会有多慷慨?我们利用一个难得的机会,对来自三个低收入国家(印度尼西亚、巴西和肯尼亚)和四个高收入国家(澳大利亚、加拿大、英国和美国)的多样化样本成年人进行了研究,这些成年人收到了一对富有的捐赠者赠送的 10000 美元礼物,几乎没有任何附加条件。作为预先注册研究的一部分,共有 200 名参与者参加。参与者平均在有益于他人的购买上花费超过 6400 美元,其中包括近 1700 美元用于慈善捐赠,这表明人类即使在风险很高的情况下也表现出了非凡的慷慨。为了解决慷慨是否是出于声誉考虑的问题,我们要求一半的参与者在 Twitter 上公开分享他们的支出决定,而另一半则被要求将支出保密。两组之间的慷慨支出相似,与我们预先注册的假设相反,即增强声誉担忧会增加慷慨程度。