Crichton-Fock Anders, Spence Charles, Pettersson Nicklas
School of Hospitality, Culinary Arts & Meal Science, Örebro University, Örebro, Sweden.
Crossmodal Research Laboratory, Department of Experimental Psychology, Oxford University, Oxford, United Kingdom.
Front Psychol. 2023 Jul 31;14:1190364. doi: 10.3389/fpsyg.2023.1190364. eCollection 2023.
This research investigates consumer acceptance of alternative methods for communicating information about wine, focusing on the alignment between sensory attributes and consumer expectations.
A survey was administered to wine enthusiasts to assess their attitudes toward crossmodal communication.
The findings reveal significant associations between consumer behaviors and acceptance of alternative communication methods, highlighting the emerging field of crossmodal correspondences.
These results suggest that leveraging crossmodal correspondences can enhance the match between a product's sensory qualities and consumer expectations, potentially reducing wine wastage resulting from unmet consumer preferences. These findings have implications for improving communication strategies in the wine industry and enhancing consumer experiences.
本研究调查消费者对葡萄酒信息交流替代方法的接受程度，重点关注感官属性与消费者期望之间的一致性。
对葡萄酒爱好者进行了一项调查，以评估他们对跨模态交流的态度。
研究结果揭示了消费者行为与替代交流方法接受度之间的显著关联，突出了跨模态对应这一新兴领域。
这些结果表明，利用跨模态对应可以提高产品感官品质与消费者期望之间的匹配度，有可能减少因未满足消费者偏好而导致的葡萄酒浪费。这些发现对改进葡萄酒行业的交流策略和提升消费者体验具有启示意义。
