Internationalization tactics and enterprise value in the context of the "Belt and Road" initiative-Analysis from the perspective of host country institutional environment and enterprise digital transformation.

This paper analyzes the impact of internationalization tactics on the value of 1107 multinational enterprises investing in the "Belt and Road" countries (regions) based on the two dimensions: entry mode and the degree of internationalization (including the breadth and depth of internationalization). It is found that the choice of sole proprietorship in the "Belt and Road" countries has a positive effect on enterprise value than joint venture. The increase of internationalization breadth and depth can promote enterprise value. Further research shows that the institutional environment of the host country and the digital transformation of enterprises significantly affect the choice of internationalization tactics and enterprise value. Specifically, the better the institutional environment of the host country and the more adequate the digital transformation of enterprises, the more inclined enterprises are to choose the sole proprietorship in the "Belt and Road" countries (regions) to obtain higher enterprise value. A good institutional environment of the host country and the digital transformation of enterprises can positively regulate the relationship between the degree of internationalization and enterprise value. these findings have important for Chinese enterprises to implement internationalization tactics rationally and scientifically, and to continuously improve enterprise value.