Unlocking the potential of sustainability: the influence of green innovation and supply chain management on corporate performance.

Businesses increasingly recognize the strategic advantage of adopting a green approach, especially in light of the world's growing interest in sustainable development. This strategy appeals to people because it can enhance economic success and ensure long-term sustainability. While there have been numerous studies examining the impact of corporate social responsibility (CSR) on businesses, there is still a significant gap in knowledge regarding the links between CSR, sustainable consumption and production (SCP), green innovation (GI), and green supply chain management (GSCM), and how they collectively contribute to sustainability. This research addresses the gap by exploring the mediating role of GI and GSCM in the relationship between CSR and SCP in contemporary businesses. The study utilized partial least squares structural equation modeling (PLS-SEM) to analyze the survey data collected from a sample of 486 managerial staff members. The findings reveal how CSR impacts SCP through the intermediary effects of GI and GSCM. Furthermore, this research contributes to the existing CSR literature by highlighting the potential benefits of CSR in generating value for the firm's performance. In light of these findings, it is recommended that small- and medium-sized enterprises (SMEs) adjust their strategies and operations to impact the environment, culture, and economy positively. This research underscores the need for a circular economy in GSCM to promote sustainability.