Green financing and technological innovation influence on e-commerce industry green environment.

The urgent need to address environmental concerns has led to the adoption of green production targets by businesses worldwide. This paper explores the influence of green financing and technological innovation on green e-commerce as companies seek to achieve these targets. The study uses a qualitative research design, employing semi-structured interviews with industry experts to gather data. The findings indicate that green financing has a significant positive effect on adopting green production practices and implementing green technological innovations, positively impacting green e-commerce. To reduce emissions of greenhouse gases and promote long-term economic development, COP 26's guiding principles emphasize the need for robust institutions and environmentally responsible technology innovation. Carbon dioxide (CO2) emissions and associated factors will be analyzed in this research for numerous South Asian nations from 1995 to 2020. Institutional and green technological improvements, alternative energy sources, more accessible commerce, population growth, and economic growth are all examples of such factors. With the possibility of residual cross-sectional dependency and heterogeneity, the research used second-generation panel methodologies to investigate the interrelationships between the variables. Switching to renewable energy sources and implementing environmentally friendly technology innovations have both been shown to cut CO2 emissions by an empirically supported 0.084% and 0.054%, respectively. There is a 0.215 percentage point deterioration in environmental quality due to poor institutional quality, a growing population, increased trade openness, and a thriving economy. The study concludes that achieving green production targets depend on the availability of green financing and the adoption of green technological innovations in the e-commerce industry. This paper provides insights for policymakers, businesses, and investors interested in promoting sustainable business practices and the achievement of green production targets.