Nguyen Phuong Ngoc-Duy, Mai Khuong Ngoc, Le Thu-Hang
Vietnam National University, Ho Chi Minh City, Viet Nam.
School of Economics, Finance and Accounting, International University, Vietnam National University-HCMC, Viet Nam.
Heliyon. 2023 Sep 21;9(9):e20354. doi: 10.1016/j.heliyon.2023.e20354. eCollection 2023 Sep.
This study examines the relationships between the inside-out and outside-in perspectives of strategists, organizational creativity, and financial performance in Vietnamese small and medium enterprises (SMEs). Based on the resource-based view and dynamic capabilities view, we collected cross-sectional data from 382 managers at all levels of Vietnamese SMEs. The study employed partial least squares structural equation modeling. The findings confirm that the inside-out perspective positively affects organizational creativity but has a negative impact on financial performance. Conversely, the outside-in perspective positively affects both organizational creativity and financial performance. Additionally, the study reveals that organizational creativity positively affects financial performance and acts as a mediator between both perspectives and financial performance. Thus, the study suggests that SMEs can benefit from adopting an outside-in perspective to enhance both their organizational creativity and financial performance. Overall, the study contributes to the literature on the cognitive school of strategic management in SMEs.
本研究考察了越南中小企业（SMEs）中战略家的由内而外和由外而内视角、组织创造力与财务绩效之间的关系。基于资源基础观和动态能力观，我们收集了越南中小企业各级382名管理者的横截面数据。该研究采用偏最小二乘结构方程模型。研究结果证实，由内而外视角对组织创造力有积极影响，但对财务绩效有负面影响。相反，由外而内视角对组织创造力和财务绩效均有积极影响。此外，研究还表明，组织创造力对财务绩效有积极影响，并在两种视角与财务绩效之间起到中介作用。因此，该研究表明中小企业可以通过采用由外而内视角来提升组织创造力和财务绩效。总体而言，该研究为中小企业战略管理认知学派的文献做出了贡献。
