Information Ecology: an integrative framework for studying animal behavior.

Information is simultaneously a valuable resource for animals and a tractable variable for researchers. We propose the name Information Ecology to describe research focused on how individual animals use information to enhance fitness. An explicit focus on information in animal behavior is far from novel - we simply build on these ideas and promote a unified approach to how and why animals use information. The value of information to animals favors the theoretically rich adaptive approach of field-based research. Simultaneously, our ability to manipulate information lends itself to the strong methods of laboratory-based research. Information Ecology asks three questions: What information is available? How is it used (or not)? And, why is it used (or not)?