Department of Journalism and Communication Research, Hanover University of Music.
Department of Psychiatry and Psychotherapy, University of Leipzig.
Health Commun. 2024 Oct;39(11):2319-2332. doi: 10.1080/10410236.2023.2266621. Epub 2023 Oct 13.
Alcohol use disorders (AUD) are pressing social problems. News media play a key role in setting the agenda for the public discourse and framing these problems. They provide people affected and unaffected with health-related information on different facets of the disease and present the topic in various contexts. In doing so, they shape the public opinion and influence behaviors. On the basis of an explorative quantitative content analysis of = 402 articles published in 2019 in nine German newspapers and magazines, this study provides information on the topic-specific framing with regard to AUD. The results show only scant contextualization of the topic in the German media. This deficiency has particular regard to causal relationships and treatment opportunities, leaving room for interpretation from the audience. The topic-specific framing analysis showed that articles on AUD mostly appear either in the context of celebrities, endorsing favorable presentations of recovered people, or in the context of crime and violence, which goes hand in hand with portraying acutely affected people as perpetrators. Increased news coverage that includes the portrayal of non-famous people who have successfully engaged in alcohol treatment and recovery is necessary.
酒精使用障碍（AUD）是一个紧迫的社会问题。新闻媒体在为公众话语设定议程和构建这些问题方面发挥着关键作用。它们向受影响和未受影响的人们提供有关该疾病不同方面的健康相关信息，并在不同背景下呈现该主题。这样做的同时，媒体也在塑造公众意见和影响行为。本研究基于对 2019 年德国九家报纸和杂志上发表的 402 篇文章进行的探索性定量内容分析，提供了关于 AUD 特定主题框架的信息。结果表明，德国媒体对该主题的背景信息很少进行说明。这种不足尤其体现在因果关系和治疗机会方面，为观众的解读留下了空间。特定主题框架分析表明，关于 AUD 的文章大多出现在名人的背景下，这些名人支持对康复者的有利描述，或者出现在犯罪和暴力的背景下，同时将受影响严重的人描绘成犯罪者。需要增加对成功接受酒精治疗和康复的非名人的报道。
