Albert Einstein College of Medicine, Bronx, New York.
Department of Orthopaedic Surgery, Montefiore Medical Center, Bronx, New York.
J Arthroplasty. 2024 Feb;39(2):295-299. doi: 10.1016/j.arth.2023.10.005. Epub 2023 Oct 16.
The growth in social media (SM) use and consumer-driven health care has led more patients to rate surgeons on physician review websites (PRWs). This study assessed surgeon's professional SM presence and its relationship to PRW ratings.
This was a cross-sectional study of the American Association of Hip and Knee Surgeons members as of June 15, 2021. The presence of SM (Facebook, Twitter, Instagram, YouTube, LinkedIn, ResearchGate, and personal professional website) and PRW (Google [G], Healthgrades [HG], and Vitals [V]) ratings were collected. Statistical analyses compared PRW ratings among surgeons who did and did not have Any SM, defined as having at least one of the following SM accounts: Facebook; Twitter; Instagram; or YouTube.
Of the 2,455 surgeons, 550 (22%) had Any SM. Compared to surgeons who did not have Any SM, surgeons who had Any SM had significantly higher G, HG, and V overall scores (G:4.1 versus 3.7; HG:4.3 versus 4.1; V:4.0 versus 3.8; P < .01), number of ratings (G:36.9 versus 26.5; HG:56.8 versus 38.3; V:45.6 versus 30.9; P < .01), and number of comments (G:24.4 versus 16.4; HG:35.2 versus 22.0; V:21.5 versus 12.3; P < .01). Surgeons who had Any SM were 1.8 (1.4 to 2.3; P < .01), 1.5 (1.2 to 1.9; P < .01), and 1.5 (1.2 to 1.9; P < .01) times more likely to have a G, HG, and V score of ≥4.0, respectively, than surgeons who did not have Any SM.
Surgeons who had Any SM demonstrated a significant association with higher PRW overall scores, number of ratings, and number of comments, suggesting that SM presence may increase surgeon PRW ratings.
社交媒体（SM）使用和消费者驱动的医疗保健的增长导致更多的患者在医生评价网站（PRW）上对外科医生进行评分。本研究评估了外科医生的专业 SM 形象及其与 PRW 评分的关系。
这是一项截至 2021 年 6 月 15 日对美国髋关节和膝关节外科医师协会成员的横断面研究。收集了 SM（Facebook、Twitter、Instagram、YouTube、LinkedIn、ResearchGate 和个人专业网站）和 PRW（Google[G]、Healthgrades[HG]和 Vitals[V]）评分的存在情况。统计分析比较了有和没有任何 SM 的外科医生的 PRW 评分，定义为至少有以下一种 SM 账户：Facebook；Twitter；Instagram；或 YouTube。
在 2455 名外科医生中，有 550 名（22%）有任何 SM。与没有任何 SM 的外科医生相比，有任何 SM 的外科医生的 G、HG 和 V 总体评分更高（G：4.1 与 3.7；HG：4.3 与 4.1；V：4.0 与 3.8；P<.01），评分数量更多（G：36.9 与 26.5；HG：56.8 与 38.3；V：45.6 与 30.9；P<.01），评论数量更多（G：24.4 与 16.4；HG：35.2 与 22.0；V：21.5 与 12.3；P<.01）。有任何 SM 的外科医生的 G、HG 和 V 评分分别为≥4.0 的可能性分别是没有任何 SM 的外科医生的 1.8 倍（1.4 至 2.3；P<.01）、1.5 倍（1.2 至 1.9；P<.01）和 1.5 倍（1.2 至 1.9；P<.01）。
有任何 SM 的外科医生与较高的 PRW 总体评分、评分数量和评论数量之间存在显著关联，表明 SM 存在可能会增加外科医生的 PRW 评分。
