Matsumoto Shinya, Kanagawa Yoshiyuki, Nagoshi Kiwamu, Akahane Takemi, Imamura Tomoaki, Akahane Manabu
Department of Environmental Medicine and Public Health, Faculty of Medicine, Shimane University, Izumo, Japan.
Department of Public Health, Health Management and Policy, Nara Medical University, Kashihara, Japan.
Interact J Med Res. 2023 Oct 23;12:e43936. doi: 10.2196/43936.
In Japan, incidents of falsified expiration dates on popular cookie brands and health hazards associated with frozen Chinese dumplings have raised food safety awareness. To prevent the intentional contamination of food by foreign substances, large food manufacturing companies have adopted the concept of food defense.
The aim of this study was to assess people's willingness to pay for food protection measures. In addition, the impact of participants' personalities and considerations regarding their purchase choices on how much they were willing to pay when shopping for food and other products were measured.
A questionnaire on willingness to pay for food hygiene and food defense was administered via a web survey and 1414 responses were included in the analysis. Univariate logistic regression analyses were performed with individuals willing and unwilling to pay additional costs as the objective variable and other questionnaire items as explanatory variables. A principal component analysis was performed on 12 questions regarding how much additional money people were willing to pay, and the principal component scores and other questions were examined for implications and other information.
Approximately one-third of the respondents stated that they were unwilling to pay additional costs and reported a willingness to consume delivery food even if it contained items that were not part of the original order. The first principal component reflected the extent to which people were willing to pay additional money, and if so, how much. This tendency existed even if the individual foods and amounts varied. The third principal component reflected the amount of extra money that people were willing to pay, which was determined by the amount people had to pay toward food safety measures. Those who answered "zero" were more likely to believe that consumers should not have to pay to ensure food safety. The second principal component reflected an axis separating food defense and food hygiene. Some items not directly related to food were correlated with this axis.
In Japan, the concept of food hygiene is well-established and is generally taken for granted. In contrast, the concept of food defense is relatively new and has not yet fully penetrated the Japanese market. Our research shows that people who think that clothing brands provided added value to clothing products may have similar feelings about food defense. In addition, food hygiene efforts to prevent outbreaks of food poisoning are common in Japan and have been established as the basis of food safety. While food defense efforts are spreading, mainly in companies, it is presumed that they are valuable for the general public as supplementary measures to routine (or basic) food hygiene.
在日本，热门饼干品牌伪造保质期事件以及与冷冻中式饺子相关的健康危害引发了食品安全意识。为防止食品被异物故意污染，大型食品制造公司采用了食品防护概念。
本研究旨在评估人们为食品保护措施支付费用的意愿。此外，还测量了参与者的个性以及他们在购买食品和其他产品时对购买选择的考虑因素对其支付意愿的影响。
通过网络调查发放了一份关于食品卫生和食品防护支付意愿的问卷，共1414份回复纳入分析。以愿意和不愿意支付额外费用的个体作为目标变量，其他问卷项目作为解释变量进行单因素逻辑回归分析。对关于人们愿意支付多少额外费用的12个问题进行主成分分析，并检查主成分得分及其他问题的含义和其他信息。
约三分之一的受访者表示不愿意支付额外费用，并表示即使外卖食品包含非原始订单中的物品也愿意消费。第一主成分反映了人们愿意支付额外费用的程度，以及如果愿意，支付多少。即使个别食品和金额不同，这种趋势依然存在。第三主成分反映了人们愿意支付的额外费用金额，这取决于人们为食品安全措施必须支付的金额。回答“零”的人更有可能认为消费者不应为确保食品安全付费。第二主成分反映了区分食品防护和食品卫生的一个轴。一些与食品无直接关系的项目与该轴相关。
在日本，食品卫生概念已深入人心且通常被视为理所当然。相比之下，食品防护概念相对较新，尚未完全渗透到日本市场。我们的研究表明，认为服装品牌为服装产品提供附加值的人可能对食品防护有类似看法。此外，在日本，预防食物中毒爆发的食品卫生措施很常见，并已成为食品安全的基础。虽然食品防护措施主要在企业中推广，但据推测，它们作为日常（或基本）食品卫生的补充措施对普通公众也有价值。
