Zimmerman S B, McConathy D A, Schaffer J A
J Biocommun. 1986 Fall;13(4):4-11.
Recent survey research has often been used to study trends and developments in biomedical communication. Guidelines for conducting effective surveys are presented and followed by content analysis of 14 survey research reports published in the Journal of Biocommunication from 1980 through 1984 which revealed strengths and weaknesses. In general, information about survey purpose, population identification, analysis and conclusions was reported well, and information about sampling techniques, instrument design and data collection methods was inadequate. Recommendations are presented for future survey research.
近期的调查研究常被用于探究生物医学传播领域的趋势与发展。本文给出了进行有效调查的指导方针，随后对1980年至1984年发表在《生物传播杂志》上的14篇调查研究报告进行了内容分析，揭示了这些报告的优缺点。总体而言，关于调查目的、人群识别、分析和结论的信息报告得较好，而关于抽样技术、工具设计和数据收集方法的信息则不充分。本文还针对未来的调查研究提出了建议。
