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纳入共同设计原则和社交媒体策略,以提高横断面在线调查参与度:生育经历研究。

Incorporating co-design principles and social media strategies to enhance cross-sectional online survey participation: The Birth Experience Study.

机构信息

School of Nursing and Midwifery, Western Sydney University, Penrith, New South Wales, Australia.

出版信息

J Nurs Scholarsh. 2024 Mar;56(2):341-350. doi: 10.1111/jnu.12945. Epub 2023 Nov 20.

DOI:10.1111/jnu.12945
PMID:37984985
Abstract

AIM

To use co-design principles to design a nationwide maternity experiences survey and to distribute the survey through social media.

DESIGN

A co-designed, cross sectional, and national online survey.

METHODS

Using co-design principles from study design and throughout the research process a cross-sectional, online, national survey of Australian women's experiences of maternity care was designed. Four validated survey instruments were included in the survey design.

RESULTS

An extensive social media strategy was utilized, which included paid advertising, resulting in 8804 surveys for analysis and 54,896 comments responding to open text questions.

DISCUSSION

The inclusion of co-design principles contributed to a well-designed survey and consumer involvement in distribution and support of the online survey. The social media distribution strategy contributed to high participation rates with overall low marketing costs.

CLINICAL RELEVANCE

Maternity services should be designed to provide woman-centered, individualized care. This survey was co-designed with maternity users and maternity organizations to explore women's recent experiences of maternity care in Australia. The outcomes of this study will highlight the factors that contribute to positive and negative experiences in maternity services.

PATIENT OR PUBLIC CONTRIBUTION

As a co-designed study, there was consumer engagement from the design of the study, throughout the research process.

摘要

目的

运用共同设计原则设计一项全国性的产妇体验调查,并通过社交媒体发布该调查。

设计

共同设计的、横断面的、全国性在线调查。

方法

在研究设计和整个研究过程中运用共同设计原则,设计了一项澳大利亚女性对产妇护理体验的横断面、在线、全国性调查。调查设计中包含了四个经过验证的调查工具。

结果

采用了广泛的社交媒体策略,包括付费广告,最终分析了 8804 份调查,对开放式文本问题的回复有 54896 条评论。

讨论

共同设计原则的纳入有助于设计良好的调查和消费者参与在线调查的分发和支持。社交媒体的分发策略有助于提高参与率,同时营销成本较低。

临床相关性

产妇服务应设计为以妇女为中心、个性化的护理。这项调查是与产妇用户和产妇组织共同设计的,旨在探讨澳大利亚女性最近的产妇护理体验。本研究的结果将突出导致产妇服务积极和消极体验的因素。

患者或公众贡献

作为一项共同设计的研究,从研究设计到整个研究过程中都有消费者参与。

相似文献

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引用本文的文献

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A content analysis of women's experiences of different models of maternity care: the Birth Experience Study (BESt).对不同模式的产妇护理的女性体验的内容分析:生育体验研究(BESt)。
BMC Pregnancy Childbirth. 2023 Dec 15;23(1):864. doi: 10.1186/s12884-023-06130-2.