Monteiro Tiago Henrique, Ferreira Ítalo de Jesus da Rocha, Junior Antonio Carlos Fonseca Pontes, Chocair Humberto Sanches, Ferreira Jeniffer Dantas
Universidade Federal do Acre (UFAC), Rio Branco, AC, Brazil.
Universidade Federal do Acre (UFAC), Rio Branco, AC, Brazil.
Hematol Transfus Cell Ther. 2024 Jul-Sep;46(3):283-288. doi: 10.1016/j.htct.2023.09.2366. Epub 2023 Nov 22.
It has been estimated that the proportion of blood donors in Brazil is below 2.0 %, lower than that recommended by the World Health Organization, which is between 3 % and 5 % of the population.
The aim of this study was to analyze the factors that can influence blood donation.
This is an integrative review, whose bibliographic search was carried out through the Virtual Health Library, considering scientific articles indexed in the Latin American and Caribbean Literature in the Health Sciences database.
This process was performed in July 2022 with term "blood donors" and 901 publications were identified, without delimitation of the study period or any other aspects. After applying the inclusion and exclusion criteria, 40 articles were fully reviewed. The studies were categorized according to the main content discussed in "characteristics and perspectives of donors", "perspective of health professionals and services" and "loyalty strategies: marketing and communication in health". Access to coherent information about the donation process was the motivational aspect evidenced in the three categories of analysis, that is, indispensable from the perspective of users, health professionals who work in blood therapy services and for marketing and communication in health. It is through the knowledge of the procedure that uncertainties and fear are decreased and loyal donors are increased.
Altruism was the most frequent driving feeling in the consulted literature, whereas the lack of time and fear were the routine obstacles. The campaigns were identified as communication and health education actions relevant to attracting and retaining the donor, as well as applications and social networks.
据估计，巴西献血者的比例低于2.0%，低于世界卫生组织建议的3%至5%的人口比例。
本研究旨在分析可能影响献血的因素。
这是一项综合综述，其文献检索通过虚拟健康图书馆进行，考虑了拉丁美洲和加勒比地区健康科学数据库中索引的科学文章。
该过程于2022年7月进行，搜索词为“献血者”，共识别出901篇出版物，未限定研究时期或任何其他方面。应用纳入和排除标准后，对40篇文章进行了全面审查。这些研究根据“献血者的特征和观点”“健康专业人员和服务的观点”以及“忠诚度策略：健康领域的营销和沟通”中讨论的主要内容进行分类。获取有关献血过程的连贯信息是在三类分析中都得到证明的激励因素，即从用户、从事血液治疗服务的健康专业人员以及健康领域的营销和沟通角度来看都是必不可少的。通过了解献血程序，可以减少不确定性和恐惧，并增加忠实的献血者。
在所查阅的文献中，利他主义是最常见的驱动情感，而时间不足和恐惧是常见的障碍。宣传活动被确定为与吸引和留住献血者相关的沟通和健康教育行动，以及应用程序和社交网络。
