Hussman School of Journalism and Media, University of North Carolina at Chapel Hill.
Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill.
Health Commun. 2024 Dec;39(14):3545-3552. doi: 10.1080/10410236.2024.2326250. Epub 2024 Mar 13.
Health communication research applies communication science to develop generalizable knowledge capable of improving the health and well-being of individuals and communities. But to what extent does the knowledge generated by the health communication field actually achieve public health impact? To answer this question, we discuss the application of health communication science and research within a tobacco regulatory science framework. We describe three areas in which health communication research funded by the Food and Drug Administration (FDA) Center for Tobacco Products (CTP) contributed to 1) youth tobacco prevention campaigns, 2) cigarette health warnings, and 3) regulation of labeling, advertising, and marketing claims. These examples demonstrate how communication regulatory science achieves public health impact in the real world by informing national policies, regulatory actions, and public health practice.
健康传播研究将传播学应用于开发可推广的知识，以提高个人和社区的健康和福祉。但是，健康传播领域所产生的知识在多大程度上真正对公众健康产生了影响？为了回答这个问题，我们在烟草监管科学框架内讨论了健康传播科学和研究的应用。我们描述了三个领域，食品和药物管理局（FDA）烟草产品中心（CTP）资助的健康传播研究为这些领域做出了贡献：1）青少年烟草预防运动，2）香烟健康警语，以及 3）标签、广告和营销声明的监管。这些例子表明，传播监管科学如何通过为国家政策、监管行动和公共卫生实践提供信息来实现对公众健康的实际影响。
