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The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the consumer so well that the product or service fits him and sells itself," said P. F. Drucker in Management: Tasks, Practices, Responsibilities. For hospitals that are directly competing with surgicenters for patients and physicians, the competition will intensify. Hospitals in those environments must develop streamlined ambulatory surgery programs that are attuned to consumers' changing demands. The winners in capturing the ambulatory surgery market will be organizations with the following: current market knowledge, facilities that serve the consumer's needs and demands, creative leadership, a formalized marketing plan, and a commitment to excellence.
营销的目的是使销售变得多余。营销的目的是深入了解消费者，从而使产品或服务契合消费者需求并能自行销售，”彼得·德鲁克在《管理：任务、实践与责任》中说道。对于那些与外科手术中心直接争夺患者和医生的医院而言，竞争将会加剧。处于这些环境中的医院必须制定精简的门诊手术项目，以适应消费者不断变化的需求。在争夺门诊手术市场中获胜的将是具备以下要素的机构：对当前市场的了解、满足消费者需求的设施、富有创造力的领导力、正式的营销计划以及追求卓越的承诺。
