Department of Clinical Nutrition, Institute of Public Health and Clinical Nutrition, University of Eastern Finland, Kuopio, Finland.
Department of Environmental and Biological Sciences and Department of Technical Physics, University of Eastern Finland, Kuopio, Finland.
J Hum Nutr Diet. 2024 Jun;37(3):726-736. doi: 10.1111/jhn.13302. Epub 2024 Mar 27.
With the widespread use of social media, understanding how healthcare professionals, such as dietitians, utilise these platforms for their work has gained interest. The aim of the current study was to describe how Finnish registered dietitians utilise various social media channels for professional purposes. The study also investigated the perceived social media skills of dietitians.
A cross-sectional study was conducted using an online survey administered between December 2022 and February 2023. The participants were 107 Finnish registered dietitians who held a master's degree suitable for the profession. The Fisher's exact test was employed for categorical variables, whereas the Kruskal-Wallis test was used for ordinal variables with multiple groups.
Out of the 107 participants, 62 (58%) reported using social media for professional purposes. The primary purposes across various social media channels were interaction with colleagues (80%) on Facebook, networking with professionals from other fields (86%) on LinkedIn and general monitoring of the field on Instagram (91%), Twitter (77%) and YouTube (58%). Dietitians' perceived social media skills were found to have a statistically significant relationship with age (p < 0.05) for all channels, except Twitter.
The findings suggest that Finnish dietitians predominantly utilise social media for passive monitoring of the field, rather than actively sharing content with the public. Professional communication tends to take place within their own professional groups. Incorporating social media use into the official job description could serve as an encouraging factor to enhance the professional utilisation of social media among dietitians.
随着社交媒体的广泛应用，人们对于医疗保健专业人员（如营养师）如何利用这些平台开展工作产生了浓厚的兴趣。本研究旨在描述芬兰注册营养师如何利用各种社交媒体渠道开展专业工作，并探讨营养师对社交媒体技能的认知。
本研究采用横断面研究设计，于 2022 年 12 月至 2023 年 2 月期间通过在线调查的方式收集数据。参与者为 107 名持有适合该职业的硕士学位的芬兰注册营养师。本研究采用 Fisher 确切检验分析分类变量，采用 Kruskal-Wallis 检验分析多组有序变量。
在 107 名参与者中，有 62 名（58%）报告称他们将社交媒体用于专业目的。在各种社交媒体渠道中，与同事互动（80%）是使用 Facebook 的主要目的，与其他领域的专业人士建立联系（86%）是使用 LinkedIn 的主要目的，而在 Instagram（91%）、Twitter（77%）和 YouTube（58%）上则主要用于监测该领域的动态。研究发现，营养师对社交媒体技能的认知与年龄呈正相关（p<0.05），除了 Twitter 之外，与其他所有渠道均相关。
研究结果表明，芬兰营养师主要将社交媒体用于被动监测领域动态，而不是主动向公众分享内容。专业交流主要在他们自己的专业群体中进行。将社交媒体的使用纳入营养师的正式工作描述中，可能会成为鼓励他们更专业地利用社交媒体的因素。
