Ma Xiuli, Wang Zehao
Huzhou Vocational & Technical College, Huzhou, 313000, Zhejiang, China.
Zhejiang Hairui Network Technology Co., Ltd, Huzhou, 313000, Zhejiang, China.
Heliyon. 2024 Mar 25;10(7):e28571. doi: 10.1016/j.heliyon.2024.e28571. eCollection 2024 Apr 15.
The global e-commerce market is expanding rapidly as the big data era advances and the e-commerce industry thrives. This paper aims to discuss the application of computer security technology in constructing an e-commerce platform business model. The research aims to find effective security technology solutions to strengthen the security of e-commerce platforms, protect user information and rights, and enhance the sustainable development of business models. Big Data-assisted E-Commerce Business Model (BD-ECBM) construction is discussed to overcome the e-commerce platform issues and positively impact marketing strategy decision-makers by raising their level of awareness. The business decision-making process is a series of steps that help businesses overcome obstacles by collecting relevant data, analyzing all relevant alternatives, and settling on a course of action. Big data analytics can improve business management with data fusion technology in many ways. The system's framework of the information service layer, the application-level layer, and the client session layer was developed using the Business model paradigm for accounting for e-past, commerce's capabilities of the platform, and an analysis of supply and demand. It can monitor its rivals in near real-time, adjusting prices, offering more attractive deals, and analyzing negative customer comments to see if it can outperform its rivals. The trial results demonstrate the effectiveness of this method of making marketing decisions and formulating a strategy. Hence, the BD-ECBM technique improves customers' overall satisfaction and experience with the brand while raising the latter's profile.
随着大数据时代的推进和电子商务行业的蓬勃发展,全球电子商务市场正在迅速扩张。本文旨在探讨计算机安全技术在构建电子商务平台商业模式中的应用。该研究旨在找到有效的安全技术解决方案,以加强电子商务平台的安全性,保护用户信息和权益,并促进商业模式的可持续发展。本文讨论了大数据辅助电子商务商业模式(BD-ECBM)的构建,以克服电子商务平台的问题,并通过提高营销战略决策者的意识水平对其产生积极影响。商业决策过程是一系列步骤,通过收集相关数据、分析所有相关备选方案并确定行动方针来帮助企业克服障碍。大数据分析可以通过数据融合技术在许多方面改善企业管理。信息服务层、应用层和客户端会话层的系统框架是使用商业模式范式开发的,用于考量电子商务的过往情况、平台的商业能力以及供需分析。它可以近乎实时地监控竞争对手,调整价格,提供更具吸引力的交易,并分析负面客户评论,以确定是否能超越竞争对手。试验结果证明了这种营销决策和制定策略方法的有效性。因此,BD-ECBM技术提高了客户对品牌的总体满意度和体验,同时提升了品牌形象。