Feng Bobo
School of Journalism and Media, Chongqing Normal University, Chongqing, China.
Front Public Health. 2024 Apr 18;12:1351820. doi: 10.3389/fpubh.2024.1351820. eCollection 2024.
Correction is an important tool to reduce the negative impact of health misinformation on social media. In the era of "I share, therefore I am" social media, users actively share corrective information to achieve the "anti-convincing" effect of health misinformation. Focusing on the local Chinese context, this study constructs a structural equation model using social capital as a mediating variable to explore whether usage of Chinese users' social media can promote corrective information sharing by influencing the structural, cognitive, and relational dimensions of social capital and the role of health literacy in corrective information sharing. It was found that social media use did not significantly affect corrective information share willingness but significantly influenced share willingness through social interaction connections, trust, and shared experiences, and share willingness significantly influenced sharing behavior. The moderating effect showed that health literacy played a significant moderating effect in the influence of corrective information share willingness on sharing behavior. This study introduces the three dimensions of social capital at the theoretical level and finds that users will share corrective information for the purpose of social capital accumulation. It also provides empirical evidence for specific practices, including improving users' health literacy and actively mobilizing them to participate in the blocking and management of health misinformation in social media.
纠正措施是减少健康错误信息在社交媒体上负面影响的重要工具。在“我分享,故我在”的社交媒体时代,用户积极分享纠正性信息以实现对健康错误信息的“反说服”效果。本研究聚焦中国本土背景,构建以社会资本为中介变量的结构方程模型,探讨中国用户社交媒体使用能否通过影响社会资本的结构、认知和关系维度以及健康素养在纠正性信息分享中的作用来促进纠正性信息分享。研究发现,社交媒体使用对纠正性信息分享意愿无显著影响,但通过社交互动联系、信任和共同经历对分享意愿有显著影响,且分享意愿对分享行为有显著影响。调节效应表明,健康素养在纠正性信息分享意愿对分享行为的影响中起显著调节作用。本研究在理论层面引入社会资本的三个维度,发现用户会为积累社会资本而分享纠正性信息。研究还为具体实践提供了实证依据,包括提高用户健康素养并积极动员他们参与社交媒体上健康错误信息的阻断和管理。