School of Management, Nanjing University of Posts and Telecommunications, Nanjing, China.
School of Management, Zhejiang Shuren University, Hangzhou, People's Republic of China.
Environ Sci Pollut Res Int. 2024 May;31(24):35018-35037. doi: 10.1007/s11356-024-33560-y. Epub 2024 May 8.
The impact of climate change has malformed the world's ecosystem, thus making humans call for environmental protection. Climate change, the biggest trauma of the twenty-first century, has made humans switch towards natural consumption. In this regard, the growing phenomenon of industrialization has spurred consumers to invest more in ecological products. Consuming eco-friendly products has several benefits; however, countries are still unable to satisfy the consumer's concern for the environment. The current study presents literature on environmental concerns, psychological well-being, willingness to pay for pro-environmental products, pro-environmental self-identity, and pro-environmental consumer behavior, which are required to ensure the consumer's organic behavior. The research used a questionnaire-driven methodology to gather data from 379 participants. Data analysis was conducted using statistical software packages, specifically SPSS (Version: 4.1.0.0). The suitability of the measurement model was evaluated through structural equation modeling (SEM), which was performed utilizing the SmartPLS. According to the research findings, there is a positive relationship between variables in the study, and individuals with greater levels of psychological well-being are more likely to engage in behaviors that promote sustainable consumption. In order to foster more sustainable consumption patterns in society, policymakers, marketers, and educators may find these findings to be valuable insights. As a result of its empirical exploration of these relationships, the study contributes to the growing body of literature on environmental psychology and sustainable marketing, emphasizing the important role psychological factors play in promoting a greener environment.
气候变化的影响已经扭曲了世界的生态系统，因此人类呼吁保护环境。气候变化是 21 世纪最大的创伤，促使人类转向自然消费。在这方面，工业化的日益增长现象促使消费者更多地投资于生态产品。消费生态友好型产品有几个好处；然而，各国仍然无法满足消费者对环境的关注。本研究介绍了关于环境问题、心理健康、对环保产品的支付意愿、环保自我认同和环保消费行为的文献，这些文献是确保消费者有机行为所必需的。该研究使用问卷调查法从 379 名参与者中收集数据。使用统计软件包（特别是 SPSS（版本：4.1.0.0））对数据进行分析。通过结构方程建模（SEM）评估测量模型的适用性，使用 SmartPLS 进行 SEM。根据研究结果，研究中的变量之间存在正相关关系，心理健康水平较高的个体更有可能采取促进可持续消费的行为。为了在社会中培养更多的可持续消费模式，政策制定者、营销人员和教育工作者可能会发现这些发现具有宝贵的见解。由于对这些关系进行了实证探索，该研究为环境心理学和可持续营销的不断发展的文献做出了贡献，强调了心理因素在促进更环保的环境方面的重要作用。
