Charlebois Sylvain, Sun Ning, Paul Ken, Robinson Isaiah, Colombo Stefanie M, Music Janet, Saxena Swati, Gone Keshava Pallavi, Vezeau Janele
Agri-Food Analytics Lab, Dalhousie University, Halifax, NS B3H 4R2, Canada.
Wolastoqey Nation at Neqotkuk, Rowena, ON E7H 5M8, Canada.
Foods. 2024 Apr 24;13(9):1309. doi: 10.3390/foods13091309.
Previous studies on consumer perceptions and behaviors of salmon have often neglected Indigenous rights within the Canadian salmon sector. This study innovatively addresses this gap by integrating Indigenous rights into the current analysis, alongside considerations of sustainability practices, socio-economic impacts, and consumer motivations. Our research objectives aim to fit three consumer perceptions-environmental sustainability, economic considerations, and Indigenous rights-and to evaluate their associations, alongside perception of a price increase, socio-demographics, and consumer motivation factors, with purchasing behaviors related to Canadian salmon products. Data for this study was collected from a nationwide online survey. Responses to Question 2 and Question 35 are encoded with numerical values ranging from 1 to 5, where larger numbers indicate stronger agreement with the statement. The inclusion of methodologies such as the Graded Response Model (GRM) and Cumulative Link Models (CLM) adds another innovative dimension to this study. Our findings demonstrate how consumer profiles are associated with these four perceptions and their underlying determinants. Furthermore, the study quantifies the influence of these four perceptions on each consumer purchase behavior. The implications of these findings extend to the realm of mathematical modeling in consumer decision-making processes, offering practical insights for businesses and marketers, and emphasizing the importance of implementing regulatory frameworks and initiatives that promote sustainability, safeguard Indigenous rights, and address socio-economic disparities.
以往关于消费者对三文鱼的认知和行为的研究往往忽视了加拿大三文鱼产业中的原住民权利。本研究通过将原住民权利纳入当前分析，同时考虑可持续发展实践、社会经济影响和消费者动机，创新性地填补了这一空白。我们的研究目标旨在契合三种消费者认知——环境可持续性、经济考量和原住民权利——并评估它们与价格上涨认知、社会人口统计学特征以及消费者动机因素之间的关联，以及它们与加拿大三文鱼产品购买行为的关系。本研究的数据来自一项全国性的在线调查。对问题2和问题35的回答采用从1到5的数值编码，数值越大表明对该陈述的认同度越高。纳入分级反应模型（GRM）和累积链接模型（CLM）等方法为这项研究增添了另一个创新维度。我们的研究结果表明了消费者特征与这四种认知及其潜在决定因素之间的关联。此外，该研究量化了这四种认知对每种消费者购买行为的影响。这些研究结果的意义延伸到消费者决策过程中的数学建模领域，为企业和营销人员提供了实际见解，并强调了实施促进可持续发展、保障原住民权利和解决社会经济差距的监管框架和举措的重要性。
