Deakin University, Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Geelong, Australia.
Deakin University, Global Centre for Preventive Health and Nutrition, Institute for Health Transformation, Geelong, Australia.
Aust N Z J Public Health. 2024 Jun;48(3):100148. doi: 10.1016/j.anzjph.2024.100148. Epub 2024 Jun 4.
To examine the strategies employed by opponents of the Queensland Government's policy to restrict unhealthy food and alcohol advertising on publicly owned assets and identify which of the opposing arguments appeared to influence the policy outcomes.
Retrospective qualitative policy analysis case study informed by the Policy Dystopia Model of corporate political activity. We used qualitative content analysis to examine data from stakeholder submissions to the 'Advertising content on Queensland Government advertising spaces' policies (v1 and 2), and Minister for Health's diaries.
Stakeholders from the food, beverage, alcohol and advertising industries and several not-for-profit health organisations opposed the policy. Industry actors used discursive strategies, coalition management (including co-option of not-for-profit health organisations), information management and direct involvement with policy makers to communicate their arguments against the policy. The second version of the policy was weaker regarding scope and key policy provisions, reflecting the arguments of industry actors.
Influence from industries with a clear conflict of interest should be minimised throughout policy development to ensure public health is prioritised over corporate gain.
Our findings can support other jurisdictions to prepare for industry opposition when designing policies to restrict unhealthy food and alcohol marketing.
研究反对昆士兰州政府限制在公有资产上发布不健康食品和酒类广告政策的策略，并确定哪些对立观点似乎影响了政策结果。
基于企业政治活动的政策噩梦模型，采用回顾性定性政策分析案例研究。我们使用定性内容分析来审查利益相关者对“昆士兰州政府广告空间广告内容”政策（第 1 版和第 2 版）的意见和卫生部长日记中的数据。
来自食品、饮料、酒精和广告行业以及一些非营利性健康组织的利益相关者反对该政策。行业参与者使用了话语策略、联盟管理（包括对非营利性健康组织的收编）、信息管理和直接参与政策制定者来传达他们反对该政策的论点。第二版政策在范围和关键政策条款方面较弱，反映了行业参与者的论点。
在整个政策制定过程中，应尽量减少具有明显利益冲突的行业的影响，以确保公共卫生优先于企业利益。
我们的研究结果可以为其他司法管辖区在制定限制不健康食品和酒类营销的政策时提供应对行业反对的支持。
