Coro Daniel G, Schirmer Kristy, van Rhoda Mollie, McQueen Bronte, Morris Christine
Behavioural Research Evaluation Unit, Cancer Council South Australia, Eastwood, South Australia, Australia.
Prevention and Advocacy Unit, Cancer Council South Australia, Eastwood, South Australia, Australia.
Health Promot J Austr. 2025 Jan;36(1):e886. doi: 10.1002/hpja.886. Epub 2024 Jun 5.
Children and adolescents are particularly receptive to cues from food and drink advertising. Several policies recommend restricting unhealthy or discretionary ('junk') food advertising on government infrastructure such as public transport. Prior research in New South Wales (NSW) and Western Australia (WA) reveals a high proportion of discretionary food advertising outdoors and on public transport. The aim of this study was to identify the landscape of food and drink advertising on public transport assets around Adelaide schools.
An environmental scan of food and drink advertising on public transport assets within 500 m of 65 Adelaide schools was conducted. The Council of Australian Governments Health Council's interim guide was used to categorise advertisements as 'suitable' or 'unsuitable' for promotion.
Almost four in every five food and drink advertisements on public-transport assets observed around Adelaide schools included discretionary food or drink, and therefore were categorised as unsuitable for promotion. Advertisements on bus exteriors were more likely to promote discretionary foods, compared with bus shelters.
This proportion of 'unhealthy' food advertising was comparable to previous research conducted in WA and NSW. SO WHAT?: In light of historic state/territory actions such as the ACT preventing discretionary food advertising on public transport, these findings should prompt a review and discussion of the suitability of food and drink promotion on government-owned South Australian transport and their associated assets.
儿童和青少年特别容易受到食品和饮料广告的影响。多项政策建议限制在公共交通等政府基础设施上进行不健康或非必需（“垃圾”）食品广告。新南威尔士州（NSW）和西澳大利亚州（WA）此前的研究表明，户外和公共交通上非必需食品广告的比例很高。本研究的目的是确定阿德莱德学校周边公共交通资产上的食品和饮料广告情况。
对阿德莱德65所学校周边500米范围内公共交通资产上的食品和饮料广告进行了环境扫描。澳大利亚政府健康委员会理事会的临时指南被用于将广告分类为“适合”或“不适合”推广。
在阿德莱德学校周边观察到的公共交通资产上，每五则食品和饮料广告中几乎有四则包含非必需食品或饮料，因此被归类为不适合推广。与公交候车亭相比，公交车外部的广告更有可能推广非必需食品。
“不健康”食品广告的这一比例与西澳大利亚州和新南威尔士州此前的研究相当。那又如何？鉴于澳大利亚首都直辖区等历史上的州/领地行动，如禁止在公共交通上进行非必需食品广告，这些发现应促使人们对南澳大利亚州政府所有的交通及其相关资产上的食品和饮料推广的适宜性进行审查和讨论。
