Ning Ji and Yamin Bai are with the National Center for Chronic and Noncommunicable Disease Control and Prevention, Chinese Center for Disease Control and Prevention, Beijing, China. Qingqing Xu is with the Zaozhuang Center for Disease Control and Prevention, Zaozhuang, Shandong, China. Xinying Zeng and Shiwei Liu are with the Tobacco Control Office, Chinese Center for Disease Control and Prevention. Sally Casswell is with the Social and Health Outcomes Research and Evaluation (SHORE), SHORE and Whariki Research Centre, College of Health, Massey University, Auckland, New Zealand.
Am J Public Health. 2024 Aug;114(8):814-823. doi: 10.2105/AJPH.2024.307680. Epub 2024 Jun 13.
To assess the exposure of Chinese adolescents to proalcohol advertising and explore its association with alcohol consumption. A nationally and regionally representative school-based survey was conducted in mainland China in 2021 among students in grades 7 through 12, aged 13 to 18 years. We assessed adolescent exposure to proalcohol advertising and its association with alcohol consumption. A total of 57 336 students participated in the survey, and the exposure percentage of proalcohol advertising was 66.8%, with no difference between boys and girls or between urban and rural areas. The top 3 exposure channels were television (51.8%), the Internet (43.6%), and outdoor billboards (42.0%). The exposure was higher among students who had consumed alcohol in the past 30 days (80.1% vs 65.1%; adjusted odds ratio [AOR] = 1.29) and in the past 12 months (77.3% vs 61.7%; AOR = 1.30). However, no significant correlation was observed between advertising exposure and drunkenness. Approximately two thirds of Chinese adolescents have been exposed to proalcohol advertising in the past 30 days, with television, the Internet, and outdoor billboards being the most prevalent channels. Exposure to proalcohol advertising exhibits a positive correlation with drinking. (. 2024;114(8):814-823. https://doi.org/10.2105/AJPH.2024.307680).
为了评估中国青少年接触酒类广告的情况，并探讨其与饮酒行为之间的关联。我们在中国内地进行了一项全国性和区域性的代表性学校调查，于 2021 年对 7 至 12 年级、年龄在 13 至 18 岁的学生进行了调查。我们评估了青少年接触酒类广告的情况及其与饮酒行为之间的关联。共有 57336 名学生参与了这项调查，酒类广告的接触率为 66.8%，男孩和女孩之间以及城乡之间没有差异。排名前 3 的接触渠道是电视（51.8%）、互联网（43.6%）和户外广告牌（42.0%）。在过去 30 天内有饮酒行为的学生中，接触酒类广告的比例更高（80.1%对 65.1%；调整后的优势比[OR]为 1.29），在过去 12 个月内有饮酒行为的学生中，接触酒类广告的比例更高（77.3%对 61.7%；OR 为 1.30）。然而，广告接触与醉酒之间没有显著的相关性。大约三分之二的中国青少年在过去 30 天内接触过酒类广告，电视、互联网和户外广告牌是最常见的广告渠道。接触酒类广告与饮酒行为呈正相关。[全文可获取于 https://doi.org/10.2105/AJPH.2024.307680]。
