Rus-Fernández Patricia, Sánchez-Torres Alba, Fernández-Segovia Isabel, Fuentes Ana
University Institute of Food Engineering-FoodUPV, Universitat Politècnica de València, 46022 Valencia, Spain.
Foods. 2024 Jul 4;13(13):2131. doi: 10.3390/foods13132131.
An increasing number of food companies are voluntarily adopting environmental policies and sustainability initiatives to tackle climate change. The aims of this study were to analyse the presence of environmental labels on table olive products, to explore consumer perceptions of these companies' environmental commitment and initiatives, and to evaluate the influence of these messages on purchasing decisions. For this purpose, a market study was conducted in different hypermarkets and supermarkets in Spain, and an online survey was submitted to consumers ( = 227). The results show that environmental claims and/or certifications related to sustainability do not appear on table olive products, despite most of the companies that produce and/or market table olives having adopted environmental and sustainability policies and commitments (34.3% have their environmental policy published on their website). More than 85% of consumers positively value these companies' sustainability commitments and consider environmental initiatives to be very important. As a sector of consumers pays close attention to environmental commitments, it would be interesting for table olive companies to identify their sustainability policies on their products' labelling to, thus, facilitate pro-environmental consumer purchase choices. These results could help the food industry develop the best strategies to publicise their social and environmental policies and commitments.
越来越多的食品公司自愿采取环境政策和可持续发展举措来应对气候变化。本研究的目的是分析食用橄榄产品上环境标签的存在情况，探究消费者对这些公司环境承诺和举措的认知，并评估这些信息对购买决策的影响。为此，在西班牙不同的大卖场和超市进行了一项市场研究，并向消费者（ = 227）开展了一项在线调查。结果显示，尽管大多数生产和/或销售食用橄榄的公司已采取环境和可持续发展政策及承诺（34.3%已在其网站上公布其环境政策），但与可持续性相关的环境声明和/或认证并未出现在食用橄榄产品上。超过85%的消费者对这些公司的可持续发展承诺给予积极评价，并认为环境举措非常重要。由于有一部分消费者密切关注环境承诺，食用橄榄公司在其产品标签上标明其可持续发展政策，从而促进有利于环保的消费者购买选择，将是一件很有意义的事情。这些结果有助于食品行业制定最佳策略来宣传其社会和环境政策及承诺。
