2021 年美国青少年、年轻成年人和成年人中 Zyn 和其他尼古丁袋品牌的受欢迎程度。

Popularity of Zyn and other nicotine pouch brands among U.S. adolescents, young adults, and adults in 2021.

机构信息

REACH Lab, Division of Adolescent Medicine, Department of Pediatrics, Stanford University.

出版信息

Prev Med. 2024 Aug;185:108068. doi: 10.1016/j.ypmed.2024.108068. Epub 2024 Jul 14.

DOI:10.1016/j.ypmed.2024.108068

PMID:39002807

Abstract

OBJECTIVE

This study identifies brands of nicotine pouches used in 2021, just before the surge in popularity of Zyn use.

METHODS

We conducted a national, cross-sectional online survey of a general U.S. population (November to December 2021; N = 6131; age 13-40) via Qualtrics panels. Descriptive analyses and chi-squared tests (alpha = 0.05) were performed to assess ever and past-30-day use of nicotine pouch brands across adolescents (13-20), young adults (21-24), and adults (25-40), and to assess frequency of popular brands used among peers.

RESULTS

The top brands ever used were Zyn (overall: 30.9%; adolescents: 31.9%; young adults: 33.2%; adults: 28.3%) and Lyft (overall: 28.8%; adolescents: 28.4%; young adults: 32.9%; adults: 26.3%), with no differences in ever-use by age group (p's > 0.095). The top brands used in the past-30-days were Zyn (overall: 26.4%; adolescents: 24.5%; young adults: 24.3%; adults: 30.0%) and Rush (overall: 24.2%; adolescents: 21.0%; young adults: 22.7%; adults: 28.6%). Adults (vs. adolescents, young adults) were more likely to report past-30-day use of Lyft (p = 0.004). Participants indicated Zyn (18.5%) and Lyft (18.2%) to be the most popular brands among peers.

CONCLUSIONS

Even in 2021, Zyn was the most popular brand of nicotine pouches. Findings will help regulate and reduce impact of marketing of Zyn.

摘要

目的

本研究确定了 2021 年使用的尼古丁袋品牌，就在 Zyn 使用热潮之前。

方法

我们通过 Qualtrics 小组对美国普通人群（2021 年 11 月至 12 月；N=6131；年龄 13-40 岁）进行了全国性的、横断面的在线调查。进行描述性分析和卡方检验（α=0.05），以评估青少年（13-20 岁）、年轻人（21-24 岁）和成年人（25-40 岁）使用尼古丁袋品牌的情况，并评估在同龄人中使用的流行品牌的频率。

结果

过去曾使用过的顶级品牌是 Zyn（总体：30.9%；青少年：31.9%；年轻人：33.2%；成年人：28.3%）和 Lyft（总体：28.8%；青少年：28.4%；年轻人：32.9%；成年人：26.3%），不同年龄组的使用率无差异（p>0.095）。过去 30 天使用过的顶级品牌是 Zyn（总体：26.4%；青少年：24.5%；年轻人：24.3%；成年人：30.0%）和 Rush（总体：24.2%；青少年：21.0%；年轻人：22.7%；成年人：28.6%）。成年人（与青少年、年轻人相比）更有可能报告过去 30 天使用过 Lyft（p=0.004）。参与者表示 Zyn（18.5%）和 Lyft（18.2%）是最受欢迎的品牌。