School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Road, 2002240, Shanghai, China.
School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Road, 2002240, Shanghai, China; Department of Media Management, University of Religions and Denominations, Qom 37491-13357, Iran; Department of Management Sciences, Karakoram International University, Diamer Campus, GB, Pakistan, 15100.
Acta Psychol (Amst). 2024 Aug;248:104412. doi: 10.1016/j.actpsy.2024.104412. Epub 2024 Jul 24.
This research project expands on previous studies to analyze the institutional image from the perspective of higher education students in Singapore. The work builds on extensive prior research and examines the impact of the recent pandemic and lockdowns in Asia, which have increased Singapore's popularity as a study destination for Asian students, particularly from China. Known as the Garden City and one of Asia's wealthiest cities, Singapore has grown significantly due to foreign direct investment and its strategic location near Malaysia and Indonesia. This study aims to identify institutional and city image dimensions in higher education, focusing on three of Singapore's six publicly funded universities. The critical factors examined include Institutional Image, Economic Image, Social Image, Environmental Image, Perceived Educational Quality, and Satisfaction and Loyalty. These factors are crucial for Singapore's goal to become an innovation and talent powerhouse by 2030, aligning with national scientific and technological advancement plans. The research also explores how Singapore competes with traditional study destinations like the USA, Britain, and Australia.
本研究项目扩展了之前的研究，从新加坡高等教育学生的角度分析了机构形象。这项工作建立在广泛的前期研究基础上，考察了最近亚洲大流行病和封锁的影响，这增加了新加坡作为亚洲学生，特别是来自中国学生的留学目的地的受欢迎程度。作为花园城市和亚洲最富裕的城市之一，新加坡由于外国直接投资以及其在马来西亚和印度尼西亚附近的战略位置而显著增长。本研究旨在确定高等教育中的机构和城市形象维度，重点关注新加坡六所公立资助大学中的三所。所考察的关键因素包括机构形象、经济形象、社会形象、环境形象、感知教育质量以及满意度和忠诚度。这些因素对于新加坡到 2030 年成为创新和人才强国的目标至关重要，与国家科学技术进步计划保持一致。该研究还探讨了新加坡如何与传统的留学目的地（如美国、英国和澳大利亚）竞争。
