The impact of fucoidan (FD) and sodium alginate (SA) addition (0.3, 0.6, and 0.9 g/100 g wheat flour, dry basis) and freezing time on the rheology, water, structural characteristics of dough, and the quality of end steamed bread was explored in this study. The results showed FD was more effective in improving the textural characteristics of frozen dough compared with SA. Meanwhile, the freezable and free water content of SA dough were lower than those of FD dough, with the most pronounced effect observed at 0.9%. Adding SA increased the storage modulus, loss modulus, and disulfide bond content of the dough. The addition of FD induced a denser gluten protein network with fewer pores. Furthermore, the addition of FD reduced the hardness and chewiness of steamed bread and increased its specific volume and lightness. Overall, FD could alleviate the quality deterioration of frozen dough and the corresponding steamed bread.