Center for Science in the Public Interest, Washington, DC, USA.
National Institute on Drug Abuse, National Institutes of Health, North Bethesda, MD, USA.
Am J Health Promot. 2025 Jan;39(1):52-62. doi: 10.1177/08901171241271402. Epub 2024 Aug 14.
Many universities maintain pouring rights contracts (PRCs) with beverage companies wherein one company exchanges sponsorship payments for exclusive beverage marketing rights. Separately, universities may have healthy beverage initiatives (HBIs) to encourage healthier choices on campus. This study aimed to assess how and how frequently PRCs included provisions related to health and nutrition to examine how PRCs may support or undermine HBIs.
Cross-sectional.
U.S. public universities with >20,000 students.
131 PRCs obtained from 124 of 143 universities in 2019-2020.
Primary outcomes were the presence of provisions that could encourage or discourage promotion of healthy beverages (water, diet soda, unsweetened coffee or tea, and 100% juice), and any other provisions explicitly or implicitly referencing health or nutrition.
Descriptive statistics.
Twelve contracts (9%) had explicit commitments from the company or university to promote healthy beverages or adhere to nutrition standards, including five committing to support HBIs, four committing to healthy vending policies, and three describing activities to promote healthy beverage brands. Ten (8%) had provisions explicitly inhibiting water promotion and 55 (42%) had provisions that could be interpreted that way. Eleven (8%) included other health and nutrition provisions, such as funding for unspecified wellness activities.
Most university beverage contracts did not expressly aim to support healthy choices, and more than half had provisions potentially limiting universities' ability to implement HBIs. When present, nutrition standards were weak.
许多大学与饮料公司签订了特许权合同（PRC），其中一家公司以赞助费换取独家饮料营销权。此外，大学可能有健康饮料计划（HBI），以鼓励校园内更健康的选择。本研究旨在评估 PRC 中包含与健康和营养相关的条款的方式和频率，以研究 PRC 如何支持或破坏 HBI。
横断面研究。
拥有 20000 名以上学生的美国公立大学。
2019-2020 年从 143 所大学中的 124 所获得的 131 份 PRC。
主要结果是存在鼓励或不鼓励推广健康饮料（水、无糖苏打水、无加糖咖啡或茶、100%果汁）的条款，以及任何其他明确或暗示提及健康或营养的条款。
描述性统计。
12 份合同（9%）有公司或大学明确承诺推广健康饮料或遵守营养标准，包括 5 份承诺支持 HBI，4 份承诺实施健康售货机政策，以及 3 份描述推广健康饮料品牌的活动。10 份（8%）有明确禁止推广水的条款，55 份（42%）有可以这样解释的条款。11 份（8%）包括其他健康和营养条款，例如为未指定的健康活动提供资金。
大多数大学饮料合同没有明确旨在支持健康选择，超过一半的合同有条款可能限制大学实施 HBI 的能力。当存在时，营养标准较弱。
