Grossman Elyse R, Greenthal Eva, Marx Katherine, Ruffin Martha, Lucas Stephanie, Benjamin-Neelon Sara E
Department of Health, Behavior and Society, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, USA.
Center for Science in the Public Interest, Washington, DC, USA.
Child Obes. 2022 Dec;18(8):533-539. doi: 10.1089/chi.2021.0267. Epub 2022 Mar 22.
Many university students regularly consume sugar-sweetened beverages (SSBs), which are associated with obesity and related chronic diseases. Moreover, students are strongly influenced by both their peers and product marketing. Our exploratory study examined pouring rights contracts between universities and beverage companies, focusing on provisions establishing campus/brand ambassador positions and marketing/merchandising manager positions whose jobs are to market SSBs on campus. For this cross-sectional study conducted in late 2020, two independent coders reviewed 131 pouring rights contracts between Coca-Cola or Pepsi and 124 unique public universities with 20,000 or more students enrolled. Contracts were active in 2018 or 2019. Twenty-six contracts (20%) contained provisions specifically establishing either campus/brand ambassador positions ( = 16), marketing/merchandising manager positions ( = 7), both ( = 1), or unclear language related to these positions ( = 2). Thirteen contracts (10%) required that the position be filled by a current student. The objectives for both types of positions included increasing revenue and driving beverage sales. When stated in the contracts ( = 5), the payments allocated for these positions ranged between $5,000 and $10,000 per year. Given the association between SSBs and obesity and other related health outcomes, combined with the influence that peers and product marketing may have on adolescents' and young adults' attitudes toward consumption of these beverages, universities should be more transparent when these provisions are included in their pouring rights contracts and should carefully consider whether it is appropriate for these contracts to include funding for students to market SSBs.
许多大学生经常饮用含糖饮料（SSB），而这些饮料与肥胖及相关慢性疾病有关。此外，学生深受同龄人及产品营销的影响。我们的探索性研究考察了大学与饮料公司之间的灌瓶权合同，重点关注设立校园/品牌大使职位以及营销/促销经理职位的条款，这些职位的职责是在校园内推销含糖饮料。在这项于2020年末开展的横断面研究中，两名独立编码员审查了可口可乐或百事公司与124所拥有20000名及以上注册学生的公立大学之间的131份灌瓶权合同。这些合同在2018年或2019年有效。26份合同（20%）包含专门设立校园/品牌大使职位（=16）、营销/促销经理职位（=7）、两者皆设（=1）或与这些职位相关的模糊表述（=2）的条款。13份合同（10%）要求该职位由在校学生担任。这两类职位的目标都包括增加收入和推动饮料销售。当合同中提及（=5）时，为这些职位分配的薪酬为每年5000美元至10000美元。鉴于含糖饮料与肥胖及其他相关健康结果之间的关联，再加上同龄人及产品营销可能对青少年和年轻人对这些饮料消费态度产生的影响，当这些条款包含在灌瓶权合同时，大学应更加透明，并应仔细考虑这些合同为学生推销含糖饮料提供资金是否合适。
