Sun Tianze, Tattan-Birch Harry
The National Centre for Youth Substance Use Research (NCYSUR), The University of Queensland, Brisbane, Australia.
School of Psychology, The University of Queensland, Brisbane, Australia.
Nicotine Tob Res. 2024 Aug 27. doi: 10.1093/ntr/ntae188.
This commentary highlights the aggressive advertising strategies being used to market oral nicotine pouches, including through online media, motorsport sponsorships, and out-of-home adverts. We underscore the need for balanced policy measures that maintain access to reduced harm alternatives for existing tobacco and nicotine users while minimizing exposure to youth and nonusers.
本评论强调了用于推广口服尼古丁袋的激进广告策略，包括通过在线媒体、赛车运动赞助和户外广告。我们强调需要采取平衡的政策措施，在让现有烟草和尼古丁使用者能够获得危害较小的替代品的同时，尽量减少年轻人和非使用者接触到这些产品的机会。
