Pan Tianshou College of Architecture and Art Design, Ningbo University, Ningbo, Zhejiang, People' s Republic of China.
Int J Food Sci Nutr. 2024 Nov;75(7):738-748. doi: 10.1080/09637486.2024.2397711. Epub 2024 Sep 8.
To investigate the impact of four visual elements, namely text, colour, image, and shape, on the visual perception of Chinese consumers when observing nutrition labels, as well as to enhance their attention towards nutritional information, this study examines the visual effects of nutrition labels incorporating these elements through eye movement experiments, questionnaire surveys, subjective evaluations, and other research methods. The aim is to determine the optimal design solution. The results revealed that participants displayed the highest level of attention towards the round x image group, followed by the colour group. Thus, exceptional image design and a suitable colour scheme can significantly enhance consumers' attention during browsing. This study offers valuable references and guidance for the redesign of food nutrition labels, while also presenting research insights for the application of visual perception in other domains.
为了研究文本、颜色、图像和形状这四个视觉元素对中国消费者观察营养标签时视觉感知的影响，以及增强他们对营养信息的关注度，本研究通过眼动实验、问卷调查、主观评价等研究方法，考察了融入这些元素的营养标签的视觉效果，旨在确定最佳的设计方案。结果表明，参与者对圆形 x 图像组的关注度最高，其次是颜色组。因此，出色的图像设计和合适的配色方案可以显著提高消费者在浏览过程中的注意力。本研究为食品营养标签的重新设计提供了有价值的参考和指导，同时也为视觉感知在其他领域的应用提供了研究思路。
