School of Economics and Management, Jining University, Qufu, China.
School of Broadcasting and Hosting Arts, Wuhan University of Communication, Wuhan, China.
Front Public Health. 2024 Sep 3;12:1435291. doi: 10.3389/fpubh.2024.1435291. eCollection 2024.
This study aims to develop a comprehensive evaluation model for urban tourism competitiveness in China. Given China's transition into a mature tourist destination, there is a pressing need for a framework that can assess the effectiveness of its urban tourism strategies. The model presented in this study is designed to provide a holistic understanding of the factors influencing urban tourism competitiveness in the Chinese context.
The methodology employed in this study combines both qualitative and quantitative approaches. A modified version of Porter's Diamond Model serves as the primary framework, augmented by the IMD World Competitiveness Center: International Institute for Management Development (IMD) framework to incorporate social governance and environmental dimensions. To derive comprehensive scores for sustainable development, a linear weighted evaluation method was used, incorporating the coefficient of variation entropy weight method. This approach allows for a quantitative assessment of urban tourism competitiveness from 2008 to 2019.
The key findings of the study reveal significant challenges within the current urban tourism landscape in China. These challenges include homogeneous competition, a lack of strategic management, and insufficient service quality. Furthermore, the study identifies the need for greater emphasis on sustainable tourism development, balancing economic benefits with the preservation of cultural and natural assets.
Based on the findings, the study proposes several solutions to address the identified challenges. These solutions include creating boutique inland tourism routes, developing unique urban tourism brands, and enhancing regional cooperation and management practices. Additionally, the study emphasizes the importance of integrating community development and services into the evaluation model to foster sustainable tourism development. The proposed solutions offer actionable insights for policymakers and planners seeking to improve the competitiveness and sustainability of urban tourism in China.
本研究旨在为中国城市旅游竞争力开发一个全面的评价模型。考虑到中国已经过渡到一个成熟的旅游目的地，因此迫切需要一个可以评估其城市旅游战略有效性的框架。本研究提出的模型旨在为中国语境下影响城市旅游竞争力的因素提供全面的理解。
本研究采用了定性和定量相结合的方法。波特钻石模型的修改版本作为主要框架，同时加入了 IMD 世界竞争力中心：国际管理发展学院（IMD）框架，以纳入社会治理和环境维度。为了得出可持续发展的综合得分，采用了线性加权评估方法，并结合了变异系数熵权法。这种方法可以从 2008 年到 2019 年对城市旅游竞争力进行定量评估。
研究的主要发现揭示了中国当前城市旅游景观中的重大挑战。这些挑战包括同质化竞争、缺乏战略管理和服务质量不足。此外，研究还确定了需要更加注重可持续旅游发展，平衡经济效益与文化和自然资产的保护。
基于研究结果，本研究提出了一些解决方案来应对已识别的挑战。这些解决方案包括创建精品内陆旅游线路、开发独特的城市旅游品牌、加强区域合作和管理实践。此外，研究强调将社区发展和服务纳入评估模型的重要性，以促进可持续旅游发展。提出的解决方案为寻求提高中国城市旅游竞争力和可持续性的政策制定者和规划者提供了可行的见解。
