Siddiqui Shahida Anusha, Karim Ikawati, Shahiya Chardi, Shityakov Sergey, Nugraha Widya Satya, Kasza Gyula
Independent Researcher, Germany.
Agribusiness Department, Universitas Sulawesi Barat, Majene, 90311, Indonesia.
Curr Res Food Sci. 2024 Aug 10;9:100818. doi: 10.1016/j.crfs.2024.100818. eCollection 2024.
Consumer buying behavior can be defined as all the different steps that consumers follow before purchasing a good or service. Web browser research, involvement in online networking discussions, and a range of other activities might be a part of this process. Despite the negative effects of its production chain on the environment, and on the socio-economical condition of local farmers, chocolate products are among the most distributed food and beverage items in the world. In this review, the consumer responsibility for sustainable cocoa production is described. This study determines the consumer opinions and attitudes on the different operations pursued in the production chain of chocolate, from the collection of cocoa beans to their processing into different final products. For this, data on life cycle assessment from some studies was gathered to identify and investigate links between the production chain of different types of chocolate (dark, white, milk) and its impact on natural resources so that the sensitivity of consumers to purchase more sustainable products can be evaluated. This approach revealed that consumers will not only purchase chocolate because of its good quality or health benefits, but they also consider it the most sustainable product.
消费者购买行为可以定义为消费者在购买商品或服务之前所遵循的所有不同步骤。网络浏览器研究、参与在线网络讨论以及一系列其他活动可能是这一过程的一部分。尽管巧克力产品的生产链对环境以及当地农民的社会经济状况有负面影响，但巧克力产品仍是世界上分布最广的食品和饮料之一。在这篇综述中，描述了消费者对可持续可可生产的责任。本研究确定了消费者对巧克力生产链中从可可豆收集到加工成不同最终产品的不同环节的看法和态度。为此，收集了一些研究中的生命周期评估数据，以识别和调查不同类型巧克力（黑巧克力、白巧克力、牛奶巧克力）的生产链与其对自然资源的影响之间的联系，从而评估消费者购买更可持续产品的敏感度。这种方法表明，消费者不仅会因为巧克力质量好或有益健康而购买，还认为它是最可持续的产品。
