沟通是一项公共卫生策略。

Communication is a Public Health Strategy.

机构信息

Policy and Communications, Neimand Collaborative.

出版信息

N C Med J. 2023 May;84(3):156-160. doi: 10.18043/001c.74497.

Abstract

At a time when people are losing faith in public institutions, trust in the North Carolina Department of Health and Human Services is high. Using North Carolina's pandemic journey as a communication case study offers lessons for public health leaders. This article shares communication elements that helped build trust and provides recommendations.

摘要

在人们对公共机构失去信心的时候，北卡罗来纳州卫生与公众服务部却赢得了高度信任。本文将北卡罗来纳州的抗疫历程作为一个传播案例进行分析，为公共卫生领域的领导者提供了一些启示。本文分享了有助于建立信任的传播要素，并提出了相关建议。