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数字化革命时代的招募策略:远程健康管理项目的经验。

Enrollment strategies in the era of digital revolution: Experience from a remote health management program.

机构信息

Accelerator for Clinical Transformation, Brigham and Women's Hospital, Boston, MA; Division of Cardiovascular Medicine, Brigham and Women's Hospital, Boston, MA.

Division of Endocrinology, Diabetes and Hypertension, Brigham and Women's Hospital, Boston, MA; Harvard Medical School, Boston, MA.

出版信息

Am Heart J. 2024 Dec;278:181-185. doi: 10.1016/j.ahj.2024.09.005. Epub 2024 Sep 18.

Abstract

We describe the strategies used to identify and enroll participants in a remote health management program aimed at optimizing diabetes care in patients at high cardiovascular and kidney risk. Using a combination of digital and traditional outreach methods, including patient portals, emails, mailed letters, and provider referrals, we successfully enrolled 200 participants. Our experience highlights the effectiveness of a hybrid approach in achieving enrollment targets, addressing the challenges of identification of eligible candidates and engagement while integrating traditional methods for inclusivity.

摘要

我们描述了在远程健康管理计划中用于识别和招募参与者的策略,该计划旨在优化高心血管和肾脏风险患者的糖尿病护理。我们使用了数字和传统的推广方法相结合,包括患者门户、电子邮件、邮寄信件和医生推荐,成功招募了 200 名参与者。我们的经验突出了混合方法在实现招募目标方面的有效性,同时解决了确定合格候选人的挑战和参与度问题,同时还整合了包容性的传统方法。

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