Evaluation of a prepaid mental health plan for business.

Mental health organizations are continually in search of approaches to improve their visibility, to improve attitudes surrounding mental health services, and to secure stable sources of funding. Findings from a study of a prepaid mental health plan for employee groups indicate a significant positive relationship between such a program and several key variables related to client awareness and attitude, demographics, service utilization, and revenue generation. Results have implications related to the direct contracting for mental health services by large employee groups.