The Effect of Person-First Language on Obesity Stigma.

PURPOSE

To test the assumption that person-first language (PFL) reduces obesity stigma, mediated by perceived personal responsibility for obesity.

DESIGN

Cross-sectional, experimental.

SETTING

Online, United States.

PARTICIPANTS

299 young adults.

MEASURES

Participants read a vignette using PFL or identity-first language (IFL) or about someone without obesity. Participants reported perceived personal responsibility for obesity, and 3 operationalizations of obesity stigma: prejudice, stereotypes, and support for punitive policies. Mediation analyses were used to test if the manipulation affected obesity stigma, through perceived personal responsibility.

RESULTS

There was no indirect effect of PFL vs IFL on the 3 outcomes (95% CIs contained zero). However, the indirect effects of PFL vs no-obesity condition were significant (prejudice: = -0.10, = 0.05, 95% CI [-0.22, -0.01]; stereotypes: ( = 0.07, = 0.03, 95% CI [0.01, 0.14]); punitive punishment: ( = -0.06, = 0.04, 95% CI [-0.15, -0.01]). Also, the indirect effects of IFL vs no-obesity condition on stereotypes ( = 0.07, = 0.04, 95% CI [0.0003, 0.15]) and punitive punishment ( = -0.06, = 0.04, 95% CI [-0.15, -0.0002]) were significant.

CONCLUSION

PFL may not affect obesity stigma as it does in the context of other marginalized groups. The effect of PFL and IFL, compared to the no-obesity condition, suggests future routes for intervention.